Thursday, December 24, 2009

Four Print Advertising Vehicles to Promote your Wedding Services

1. The Yellow Pages of your local phone book.
Old-fashionedas it seems in this Internet age, this is one form of advertising you should not pass up. If you do not invest in any other print advertisement, you should invest in this one. The Yellow Pagesis the best-distributed print vehicle that you’ll find. They aren’t just found hanging from metal cords in phone booths (which are becoming obsolete with the high use of cell phones). TheYellow Pages are dropped off at the door of all local residents and businesses for free. They are inside hotel and motel rooms, and most businesses have one stashed somewhere. It reaches many, many people within a specific geographical area, and it exposes people to your ad for at least a year. (Some Yellow Pages are reprinted more frequently than others, so the length of exposure depends upon region).

2. Newspapers.
With newspaper advertising, you have some control over how long you want your ad to run. And like theYellow Pages, you can select a local regional newspaper to reach local brides. Newspapers are also like the Yellow Pages, because you reach a large, general population of readers who are not necessarily brides.

3. Magazines.
They are not published as frequently as newspapers, so the exposure your ad gets depends upon whether the reader hangs on to the magazine issue, passes it along to friends, or just throws it away.

4. Radio and Television.
Radio and television advertising is very cost-prohibitive, and commercials only work when they are run frequently when your target audience of brides are listening. Leave this advertising to bridal fair promoters, restaurants, and receptions halls that book weddings.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Thursday, December 17, 2009

Press Releases-They Lead to Free Advertising

A press release, or news release, is simply a bit of tantalizing information that you send off to the media. It tells them why they shouldn’t pass up the opportunity to mention you in their next newspaper or magazine edition, their next podcast, radio or TV broadcast, or their website
e-zine or blog. You write the press release, and you send it. If the recipient likes what you wrote, off it goes into print, broadcast, or over the worldwide web.

Your press releases can round up publicity that money simply cannot buy.

Here are six examples of what publicity can do for you:


1. Publicity brings you wedding business—
It has the power to increase traffic to your website, make your phone ring off the hook, and fill your email inbox with inquiries.


2. Publicity can get the word out about your musical abilities
cheaper than paying for advertisements (and often, withmore media coverage).

3. Publicity turns you into a wedding music expert.
Brides who read and hear about you will be convinced that you are a professional worth hiring. They will believe that you have a good reputation and shine above your competition.


4. Publicity gives your clients and your potential clients a chance to know more about you.
It gives them the opportunityto examine you and your talents beyond the carefully crafted information in your brochures.


5. Publicity for “ good works” makes you look good in your immediate community and among your musician peers.
Besides, brides like to hire nice people.


6. Publicity gives you credentials.
Forever after you appear in a column of “Modern Bride”, you can quote the writer directly in all your PR literature. Instant testimonials!


7. Publicity can bring you fantastic performing opportunities
that you would have never received without the media exposure.


Are you hesitant to get the word out that you are available to play at weddings? If you are new to performing for pay, it’s understandable that you may not feel comfortable tooting your own horn. The solutionis to think of things in this way: by sending out press releases, you are doing a great service for brides by helping them find you. You are also helping the media reach those brides—You’re supplying them with interesting information about you and your music.

Thursday, December 10, 2009

How to Use Photos for Your Business Cards or Brochures

The photos that you print on your brochures or business cards, or that you post on your website and save for press releases and paid advertisement, must all accomplish one thing: they visually must tell who you are. This snapshot of you needs to fit into the bride’s imaginary picture of her perfect wedding day. How can you visually make yourself fit into her picture?

Here are some general thoughts about photos:

1. A professional photo makes you look professional.
Shop for a photographer who has produced the “look” that you want. View their portfolio. A good photographer will be able to get the photo to reveal something about the subject’s personality.

2. Include your instruments in all your photos. The kinds of band shots you see on MySpace.com do not cut it here, where the band members are standing around, looking cool, without an instrument in sight. A bride wants to see exactly what you’ll look like when you
perform for her, which means she also needs to see what your instrument looks like. If you are in a band, your wedding PR photo should show everyone holding his or her instruments. It could be a still shot or an action shot, with everyone playing. It doesn’t matter as long as your instruments and your faces can be seen plainly.

3. Dress like you would dress when you are performing at a wedding. Look the part. A bride wants to see how you will show up at her wedding. Will you show up in a tux and cleanly shaven, or will you be wearing the trendiest shirt, unbuttoned to your waist, with your hair gelled so it sticks straight up? Which picture fits the bride’s fantasy the best?

4. Recruit the services of a make-up artist, if needed. Women should wear heavier make-up for photo sessions. With digital photography, you can see exactly what the camera sees right after the picture is snapped. You’ll have instant feedback about how your make-up looks. But when the photographer is snapping away, there won’t be any time to review your make-up in each shot.

5. Your band or ensemble must look like a cohesive group. This goes further than making sure everyone is dressed like they are in the same band. Facial expressions should be the same, too, with no one member looking off in a diff erent direction wearing a scowl when
everyone else is looking into the camera with a pleasant smile.

6. Update your photos anytime your appearance changes. These changes include changes of personnel in your band or ensemble, significant weight changes, dramatically
different hair styles or colors, wearing contact lenses instead of glasses, and so on.

7. Show that you love what you do. Your wedding PR photo is not one of those photos that are taken of models in high-fashion magazines, where they look posed with serious looks on their faces. Look like you love playing for weddings!

Publicity photos and graphics can help you double the coverage you're now getting.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Thursday, December 3, 2009

Thinking Outside the Box

My newest gig, recording music for the e-card company Banjo Bunny, landed a notice in Jammin Dave Jackson’s Musicians Cooler Podcast. Here are the show notes from this November 26, 2009 episode:

Thinking Outside the Box

One artist that is thinking outside the box is Anne Roos who is a Celtic harpist and author of the book “The Musician's Guide to Brides” (great book by the way). She loves E-cards. She happened to notice that one e-card company uses instrumental music. She contacted them about using her music. They liked her music so much they've invited her to record music exclusive music for their cards.

Other fabulous ideas about how to think differently than other musicians and gather notice are included in this fun informational podcast, just for musicians.

The Musicians Cooler Podcast is a weekly podcast to help musicians get more gigs, more fans, and more music sales by harnessing the power of the Internet through relentless marketing, efficient use of music promotion tools, and a driving desire to spread their music to the world.

Monday, November 23, 2009

How to get the "Wow" Factor with Business Cards

Very early on in my career, I experimented with different business cards, trying to find a card that would stand out, a card that would not get thrown away after I handed it to someone. I didn’t have a lot of money to spend on cards, but I wanted something that had a classy look and feel, because to me, harp music is classy. I found a wonderful deep burgundy paper that looked almost like velvet.

I printed my information with silver ink on that card, and when I passed it out, people exclaimed in glee, “Ooooo!” I knew I was on to something. They were intrigued about my music and asked me questions about my music, fees, and availability, all because of the look and feel of that little card.

In truth, you’ll want to hear that reaction from all the materials in your promo package. Get this response from your business card, and then design the look and feel of all your other materials around it.

Here are just a few guidelines to having them printed:
1. Stick with the standard business card size (2'' × 3½''). It should fi t into a wallet easily. Avoid having your business cards printed on paper, or other materials, that are too thick.

2. Include your name, area code and phone number, email address and website address. Optional additions to your card may be your cell number, fax number, and mailing address. If you are in a band or ensemble, print the name of the group and the contact name or leader of the group, if it isn’t you.

Don’t forget to include the identity statement and any artwork that also appears on your stationery. Running out of room on your card for all the necessary information? You can also use the back of your card. However, I caution against doing this, only because sometimes people will want to write down notes about you on the back of your business card, and they fi nd that blank space useful.

If you want to include a lot of information on your business cards, consider printing “ tent cards”. These cards fold in half to be the same size as standard business cards. You can print all kinds of extra information inside of the fold. Tent cards can also stand up on tables, which may come in handy for table display in a bridal boutique or at a bridal fair.

3. Be creative with special colors of ink, card stock, and typestyle to match the identity you want to convey. For example, if you specialize in early music, your cardstock could look like parchment paper and you could choose a gothic typestyle. Just be sure you choose a font style and size that is easy to read!

Business cards do not have to be an expensive investment. In fact, if you are just starting out and have few funds for printing promo materials, you can get by with just your business cards and some matching stationery. If you have a laser printer, you can print business cards from your computer. A number of word processing programs come with business card templates, and the card stock can be purchased at an office supply store. If you go this do-it-yourself route, make sure your cards and stationary look as good as if they were designed and printed by a professional print shop. If not, your business cards will send an underlying message to potential clients that you are “cheap”, implying that you are not a professional class act.

If you decide to shop at a discount office supply store, they usually offer business card and letterhead printing services, but their selection of inks, typestyles, and papers may be limited. I have found some very unique online catalogues that sell beautiful matching business cards, stationery, and envelopes. Do a Google search on the terms “business cards” and “stationery”, and you’ll find a number of ready-made designs to have imprinted with your information.

The letterhead you choose should be created around your business card design. Again, think in terms of sending a uniform message to your client about who you are. Be generous when passing out your cards. Business cards, when properly designed to cause the “Ooooo!” response, are your strongest promotional commodity.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.


Wednesday, November 4, 2009

How to Package and Price Your Services

Design three basic performance packages.

Why three? Read below:

The Highest Cost Package—
This contains your most performance time available for a wedding and all extra services you’re willing to provide. Because it’s your premium package, you’ll want to price it as such.

The Lowest Cost Package—
This enables brides who have very small weddings or very small budgets to afford your services. This package is your minimum—your minimum of how much time you will perform and the minimum of what the bride can afford to pay you. This package is the answer to the bride’s question of, “What is your minimum?”

The Best Value Package—
This package is in the middle of your price range. When a cost-conscious bride finds out that there isn’t that much included in your lowest cost package, she’ll be willing to pay a little more to receive more value.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Wednesday, October 28, 2009

Essential Items Needed When Gigging

Here is a list of essential items you will need when traveling to a gig. Don't leave home without them!


1. Your instrument, of course. You should have a protective,waterproof case for it, either a soft gig bag or a hard shell case. Pack with your instrument,
all of the items that you directly use with your instrument (a full set of strings, drum sticks, bows, rosin, etc.).

2. Your favorite seat to sit upon. Your comfort is tantamount to having a good time
performing. Bring your favorite portable chair, bench, or stool. If you don’t, your client is apt to
offer you something that will be uncomfortable. A client once offered me a chaise lounge chair to sit upon while performing. Can you imagine playing harp while sitting on one of those things? I couldn’t either, and thankfully, I brought my own folding chair instead.

3. Strong, waterproof bags for your sheet music. In case you need to scribble a line or two of music at a gig, also keep some blank manuscript paper, a pencil, and an eraser handy at a gig. Post-it sticky notes are good, too, because you may need to write some last-minute cues on your sheet music. My favorites heet music gig bags are Tuxedo Bags, made by Humes & Berg.
These cordura bags are indestructible, and they’ll fit tons of sheet music. (Humes & Berg also makes a wide selection of cordura soft cases for instruments.)

4. A music stand. Invest in a solid metal music stand, and save the cheap wire stand as a spare. A solid stand is less likely to fall over in the wind or when someone backs up into it, and if you play a cello, double bass, or harp, you’ll avoid scratches on your instrument. You’ll also be able to place large books or heavy binders on a solid stand without their falling off . Manhasset has a solid, fold up stand called the Voyager. It’s more money than a wire stand, but it’s worth the added investment.


5. A soft case for your music stand. It’s a nuisance when a wire stand suddenly opens up while carrying it, and it is pretty painful to drop a Manhasset stand on tender feet. These are reasons enough to have a soft carrying case for your music stand.


6. A tough waterproof bag on wheels. Place all your small peripheral items in this bag. What works best for me is a 20''rolling carry-on flight bag that I purchased from a factory outlet store. Purchase it in person, not online, so that you can see the capacity, the design of the interior, the number and size of pockets, and the quality of the bag. Don’t purchase a bag that will fall apart in a few months. It needs to be rugged. Fill this bag with:

a) An electronic tuner and an optional alligator clip cord or another cord to connect it to your instrument pick-up. Itis easier to tune in noisy environments if you can plug yourtuner directly into your instrument pick-up.

b) Extra batteries for your electronic tuner.

c) A fix-it kit for your instrument: wrenches, pliers, wirecutters, you name it
. I place all this stuff in a Dobbs kit (a men’s travel toiletry kit) so that I can easily find it inside therolling gig bag.

d) Gaffer’s tape and masking tape. Don’t bring duct tape, because it will leave a sticky mess wherever you use it. Gaffer’s tape looks just like duct tape and is just as strong, but it can be easily removed without gummy residue. I have used gaffer’s tape for anything from sticking a loose pick up back inside my harp, to taping down cords on the floor to avoid accidents, to fixing the hem on a gown. It’s truly indispensable. Masking tape is also very useful to have handy, just in case you need to write on it. I also use masking tape to cover unused input or output holes on my amp when I’m performing outside (it keeps bugs and sand from ending upinside my amp).

e) Sheet music clips to hold down your music in breezy conditions or to keep your music books open. Don’t use clothespins; they look too tacky for a well-paid musician to use at weddings. You can purchase see through clips at standard music stores or any number of online retailers.

f) A doorstop. Keep doors open while you are loading and unloading musical equipment.

g) Instrument polishes and polish cloths. You’ll be amazed to see the gunk that can get on an instrument, especially when performing outside.

h) Personal emergency items. In the summer, I take mosquito repellent lotion with me, along with antihistamine, since I am allergic to mosquito bites. I also bring along sun block. In the winter, I take hand warmers with me, the ones that can be purchased in camping stores. I place them in my pockets so that when I have some downtime at a wedding, I can keep my hands warm. Aspirin and Band-Aids are year-round emergency items for me, along with a nail file, Kleenex, and cough drops. I usually keep them in my purse or car, but they can also be contained in the rolling gig bag. You might have others items necessary for your own personal comfort that you’ll want to drop into your bag, too.

i) Extra business cards and brochures. You may wish to keep business cards in your wallet or purse, but it’s good to know that you have more in your rolling gig bag if you run out. If you are using amplification, also store the following items inside the rolling gig bag.

j) Lots and lots of extra batteries for all of your electronic devices.

k) Power AC adapters to recharge your electronic devices. If you are using a battery-operated amplifier, these adapters will save you if your batteries run low.

l) Warranties and instruction booklets for your tuner and amplification devices. When your equipment malfunctions, you’ll be able to trouble-shoot on the spot.

m) A wide assortment of cords. Over the years, I have collected cords that I don’t presently use with my equipment. I still carry them with me to all my gigs. Why? I can plug into house sound or into onsite P.A. systems that will enable my harp to be heard well in that particular location. Some of these spare cords will just do the trick, fitting right into asound system built for the wedding or reception site.

n) Velcro straps for tying up your cords neatly.

So, now you are fully prepared to anything unexpected that may come along.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Wednesday, October 21, 2009

3 Easy Steps for Creating and Updating Your Wedding Music Repertoire

Step 1. Take out a few peices of paper, and some colore pencils, too. On one page scribble down the kinds of music that you play right now, making a list of your present repertoire. Be as detailed as possible. Don't stop to analyze whether your music is approppriate for weddings. Just write down the titles of every tune you know how to play comfortably, music that you know you can perform in front of an audience without stumbling or breaking into a cold sweat.

If you play different genres of music, say you can play jazz guitar and know some bluegrass tunes, use different colored pencils to differentiate between the types of music you play. Maybe use one color for up-tempo tunes and another for slow ballads. You can also separate the types of music you play by ethnicity or whether they are secular (religious) or non-secular. Take time to go through your sheet music books and include everything in your list. Take as long as you like to complete this page.

Step 2. Review this list and place things in an order that makes sense to you, an order that you could perhaps share with a potential client, a bride. Place all the pre-ceremony music together, the reception music together, the possible bridal entrance tunes together, and so on. You'll want to be prepared to offer the bride several choices for each wedding activity. Remember: Not every bride wants to enter to "Here Comes the Bride."

Step 3. Start on a new page. Make a wish list of all the kinds of music you'd like to learn to play. Write down specific titles. These may include tunes you are still working on, tunes that you're not ready to perform in front of an audience quite yet. This list will help you to determine if you should continue working on these tunes or abandon them for other music that will give you a better chance of landing you wedding gigs.

When you're done with the list , compare it with the first list of songs you know. Do the songs you want to learn fit in with the types of songs appropriate for weddings? For instance, if you play for receptions, are they danceable? Put these tunes in order, with you first choices at the top of he page.

If you are in a band or ensemble, do this entire brainstorming exercise with your band members. They may have tunes in their personal repertoires that could be worth adding to your group's song list. This exercise will also help to confirm that all the members of your group have the same goals. If they aren't interested in performing at weddings and receptions, then the truth will certialny come out through this brainstorming activity. The key to this exercise is to make sure that each member of your group is on the same collective track. Musicians who share the same goals tend to get along well together and have longevity as a group.

Brides love menus of information. When they aks you, "What do you play?" you'll now be prepared to share your repertoire list with them.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Wednesday, October 14, 2009

Do What You Do Best---Create a Repertoire

Do what you do best, and you'll love what you do. The music you play that resonates within you carries your own fingerprints. Even if other musicians can play the same songs as you do, what you bring to these sonsg is uniquely your own.

To land lucrative wedding gigs, you need to find your niche among the competition. This is know as "positioning" in marketing lingo. It means researching what makes you different from the rest of the musicians and capitalizing on these differences. Compiling your wedding repertoire is the first step to making you stand out.

"You are more attractive when you break bread with a competitor."-from Attracting Perfect Customers by Stacey Hall and Jan Brogniea of Perfect Consulting Unlimited.

How do you find out what your competition plays? There is no better time than now to enlist some allies. Make friends with other successful musicians in your geographical area and hear them perform. Get together and jam. Check out their websites. If some musicians give you the cold shoulder when you approach them in friendship, they may be viewing you as a threat, and that's their problem. Your competition can be your friends.


Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Wednesday, October 7, 2009

10 Tips on What it Takes to Play at Weddings

Here are ten general tips that will help you to be a successful wedding musician. Master these, and you'll start receiving a steady flow of referrals, inquiries, and bookings:

1. Be content with taking directrions from the bride and those she appoints to oversee her wedding, no matter how stange you think her expectations of you may be. Follow instructions with a kind smile and a nod, without being argumentative. Aim to please.

2. Educate the bride about the services you have to offer. Keep the lines of communication open so that there is absoulutey no doubt in the bride's mind that she can count on you.

3. Politely stand your own ground when necessary. Be firm regarding such issues as requesting pay, seeing that you are provided with your performance requirements, and squelching impossible demands.

4. Possess a willingness to offer helpful suggestions about how to select weddings or reception music, without actually making up the bride's mind for her. In other words, if you disagree with the bride's musical taste, or you don't like playing the songs she has chosen, let her know why. If she insists, play what she wants to hear anyway. Understand that she is creating her own personal memories with the music she chsooses.

5. Accept the fact that you will be performing background music while people are talking and mingling. You are not a "diva"-You don't have to be the center of attention.

6. Perform smoothly and with confidence. Understand that if you dispaly a lack of confidence, the bride and the other wedding professionals on your team will have a lack of confidence in you too.

7. Look food, No, look GREAT! Smile. Look like you are having fun when you play, Take good care of yourself and the clothes that you wear. Take good care of your equipment, too.

8. Realize thsat you can learn from other experiences.

9. Know that a positive attitude makes you a magnet for enjoyable, high-paying wedding gigs. You'll be viewed as a calm professional. Brides will appreciate that your feathers don't get fuffled too easily. Better yet, other wedding vendors will see that you can handle
situations that come up at a wedding with ease, and they will want to work with you again. They'll refer you over and over.

10. Love what you do and success will come. Show you love of what your do with gratitiude. Thank the bride, your clients and other wedding vendors, and everyone who crosses your path.

These tips are designed to help your set parameters for what you are and to help guarantee success at future wedding gigs.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com,
Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Friday, September 25, 2009

The Right Mindset-The Bride is the Star, Not You

Performing at weddings is much more than simpy playing well. It's more then creating a lovely atmosphere for tying the knot, and it's more than supplying the right party music to get people up and dancing at a reception. Unlike other gigs where you can play any tune you wish within a certain sytle, this is the bride's big day and she is in charge. She gets to select the special music that will make her day magical. This requires clear communication between the bride and the musicians.

This might sound easy at first. So, you just explain to the bride what selections you can perform, she chooses, and then you show up at the wedding and play. Just like any other gig, right? Not so fast...

The bride is unlikely to have hosted or coordinated other big events in the past and therefore will be inexperineced in event planning. Because of this fact, she may have very different expectations of what you can and cannot play, where you can set up, how to pay you, and so on.

The wedding itself, and the planning of it, can be an emotional rollercoaster for a bride. Often she'll hold a picture in her mind of her perfect wedding, and she'll do anything for her wedding day to match her fantasy. She'll enter into wedding planning with these expectations, while she is wrestling with the expectations of her fiance', her parents, and her future in-laws. Sometimes a bride will crack under this pressure, rendering her nervous, indecisive, or overly concerned with non-essential details.

Accept the very real stress a bride may be under and hold her hand through this process. Educate her about what you need from her, from music selection to the kind of performance area that you require, Don't assume she is experienced with party planning. It's also good to do this even with a bride who will be having a smaller wedding, eloping, and getting marrided for a second time, or simply renewing her vows. This bride may be more flexible and relaxed, but she still needs to have the same level of communication with you as a nervous and excited bride with big wedding plans.

Wedding muiscians are an important member of a team of wedding vendors consisting of the celebrant, the event coordinator, the banquet manager, the photographer, the videographer, and any number of other service providers. We all work together to make the bride's day memorable. Wedding musicians are part of the bride's "supporting cast". We are not interested in upstaging or stealing the spotlight from her. She is the star on her wedding day.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at Celtic Harp Music by Anne Roos

Thursday, September 24, 2009

September Tips for Musicians & Entrepreneurs--Education is the Key to Communication

Regardless of your business, whether you are a musician, a wedding professional, or an entrepreneur in another field, the way to keep communication lines open and to keep your client happy is to educate them about what you do.

As a harpist, most people who initially contact me to play at their wedding or special event may have never thrown another big party before. A bride may have a specific picture in her mind of her perfect wedding, so she'll enter into the wedding planning with these expectations. She may also be wrestling with the expectations of her fiancé, parents, and future in-laws, too.

Accept the very real stress a bride may be under and help her through this process. Educate her about what you need from her, from music selections to the kind of performance area that you require. Don't assume she is experienced with party planning. Even for more relaxed clients who are planning smaller, less formal weddings, they still need to have the same level of communication with you as more stressful clients.

No matter what your line of business may be, inform the client every step of the way about what you'll do for them. Even after they commit to hiring you, don't drop these lines of communication. If they are considering whether to hire you, educate them about yourself, don't "sell" yourself. When offering referrals, educate your client about others, and don't push. And certainly, if a dispute arises with your client, think in terms of educating them about the way you handle business, not in terms of winning an argument.

In the wedding business, educating the client averts wedding disasters. And in all business fields, educating your client results in customer satisfaction, loyalty, and yes, referrals for new customers. Read more general information about weddings and at my Celtic Harp Music blog. Feel free to go there and leave a comment.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Wednesday, September 2, 2009

When the Unthinkable Happens

It is the one thing that musicians and performers dread. We’re all human, and it can happen. I am referring to double-booking. (Yikes!). Maybe two contracts got stuck together in your files and you didn’t realize you had booked that second wedding on the same day. Or perhaps you transferred the time of the gig from the contract to your calendar incorrectly. Or maybe a fellow band member booked a gig and didn’t tell the other members. However it happened, it can be a real jam.

Beyond double- and triple-checking your availability when a client calls, if you get stuck with two jobs that are just too close together, here is what you can do:


Arrive at the second job earlier that day and drop off equipment (instruments, amps, etc.). Set up as much as possible. Then, go off to your first job with another set of equipment. When you are done at the first job, you will be able to cut down on set-up time when you arrive at the second job because you won’t have to load in. Doing this really helped me when I was in this pickle very recently, and neither of my clients were suspect of anything amiss. (Caution: Of course, make sure you can leave equipment at the first gig in a secure location.)


Certainly, if you can only do the two jobs by cloning yourself and your band members, then you’ve got to give up one of the jobs. Select the job that will be easier to refer to someone else. Find a replacement before you phone your client to give them the bad news. Give your potential replacement all the details about the gig, including your client’s music choices, so that when the client phones them, you will have done all the legwork for them. If you cannot find comparable substitute musicians for the gig, contact your favorite booking agent or wedding coordinator and explain the situation to them.


When you speak with your client, tell them that you have found another musician or band for them. Talk up the other band’s great attributes, give your client their number, and tell them, “Let me know what you would like to do after you speak with them.” Or, refer them to a reputable booking agent or wedding coordinator. One referral is enough—The point is to save your client from needing to contact a bunch of different referrals.


Next, put everything in writing: Your conversation with your client, their decision about whether to have money refunded or sent to the alternative act, and your sincerest apologies. Follow the rules that you established in your performance agreement regarding cancellations, and cite these guidelines verbatim in your letter. Mail this letter to your client (keeping a copy for your records), along with any money owed to them. Then, breathe a sigh of relief.


Even if your client decides they don’t want to book the other performers you recommended, they will appreciate the effort on your part and there is a better chance they will react in a rational way to your news. By the way, handle any gig that you have to cancel for any reason in this manner, even if you didn’t double-book.


Tips for Brides, Event Planners, And Anyone Hiring Performers


Musicians are human. We make mistakes. Life gets in the way and sometimes we need to cancel a performance for rational reasons: family events, surgery, pregnancy, and all kinds of other things, including accidentally double-booking. We’ll try our best to find you a replacement act when these things happen, but if we don’t, please ask us to help you. We may know great booking agents or wedding coordinators who can also help. And we’ll happily return your deposit or send it along to the replacement act you select. We are truly sorry when we need to cancel.


Tips for Musicians:


Understand how your client feels when you need to cancel. Be honest with them. Then, help them as much as possible, even if they get irate. I’d be upset, too, if I suddenly couldn’t have my favorite band play at my event. A little sincere compassion goes a long way.
Many more tips are available from my book “The Musician’s Guide to Brides” available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com , amazon.com, and of course, at my website at http://www.celticharpmusic.com/productcart/pc/viewPrd.asp?idproduct=9

I’m looking forward to reading your stories, comments, and feedback.
Anne :-)


Anne RoosCeltic Harp Music by Anne Roos
(And contact me at anne@celticharpmusic.com for personal consultation and mentoring—Make a living while gigging)
Painting is by Edvard Munch and is called "The Scream"

Monday, August 24, 2009

Six Tips for Seeking Musicians Through the Internet

The Internet is now the substitute for the Yellow Pages phone book when it comes to looking for talent for your wedding day. But is it truly better? Depends on how you use it. Here are some suggestions for getting the most out of your online musician search:

1. Search engines-Make sure you are searching within the location where your wedding or event will be held. What happens if you fall in love with a band that is 300 miles away from your wedding site? Will you shell out the money to pay for their travel, food, and accommodations? Look for wedding directories in the geographical location where you are getting married by typing something like "Weddings in Tahoe" in the search engine field. Then, look within those directories for the kind of instrumentation you are seeking.

2. Online booking agencies-These websites charge a fee to musicians for their listings. Some of these, such as gigsalad.com, are fantastic. They have a multitude of musicians listed, and you can do your homework from there to get more information. Beware of online booking agencies that charge you a fee to receive information. They should not be charging you to shop on their site (although they may want you to create a username and password so that you can save your searches when you return to their site).

3. Directories that rate musicians who are listed-How did the musicians receive those ratings? Did they pay the site owner an extra fee to receive a five star rating on their listing? And do you really want to hire a musician with less than a perfect rating? If you are looking at directories that rate musicians appearing in their listings, know exactly how they received those ratings before shopping.

4. Online booking agencies that require musicians to send bids to you-Avoid these sites, because there are usually hidden fees that are charged to the musician, and the musician may pass those fees along to you. You may save money if you phone individual musicians, after visiting their web sites, rather than going through a third party to receive bids.

5. Wedding websites-Some of the best places to find musicians online. You will find a musician who has wedding experience and will not end up hiring a band who has no idea how to behave at a wedding.

6. Booking agents online-Many are listed online. Booking agents are particularly useful if you are looking at the last minute, if you want someone else to be the point person with the musicians, or if you simply don't know where to find experienced musicians. Look for booking agents within your geographic area, then give them a call and chat. Expect to pay a commission to a booking agent, a sort of a "finder's fee", for helping you land the perfect musicians for your occasion.

A final word: Beware of comments left on blogs and directories about specific musicians. Don't believe everything you read on the Internet. Find out if your church, banquet manager, minister, event coordinator, and others at your event also recommend the musicians you are considering.

Sunday, July 5, 2009

Alex the Romantic


I received a phone call from Alex six days before his wedding. He said, “I’m getting married this coming Sunday. Are you at all available?” I get the quick details of the place and time and the answer is, “Yes! I can do it. You’ll have to get your music list to me quickly, but I’ll be there.”

Alex is like many people headed to the altar these days—He waits until he knows all the wedding services are in his budget, and then he phones around to hire those services. In this economy, people feel safer committing to their wedding plans when they know they can pay for them, and sometimes, that means making wedding plans on very short notice.

It turns out that Alex is a romantic, too. He hired me as a surprise to his bride, Gina. He knew that she would love the added touch of live harp music to accompany her walk down the aisle. Here is the music he selected for his wedding (for more information on these songs, check out my repertoire list:

Pre-Ceremony Seating Music:
1. “Beauty and the Beast”
2. “A Dream is a Wish Your Heart Makes”
3. “Earth Angel”
4. “Killing Me Softly”
5. “The Unforgiven”
6. “Yesterday”
Plus Classical music selections of my choice

Processional for 1 Flower Girl and 1 Ring Bearer:
“When You Wish Upon a Star”
Bride’s Entrance:
“Here Comes the Bride”
Music played softly behind Exchange of Vows:
“Sunny”
Recessional:
“I Don’t Want to Miss a Thing”

Post-Ceremony Music Played During Photo Session:
1. “La Bamba”
2. “Guantanamera”
3. “A Whole New World”
4. “You’ve Got a Friend in Me”
5. “Isn’t She Lovely”
6. “Stairway to Heaven”

Okay, so Alex’s taste is very eclectic, mixing Disney, Rock and Latin music. But he knew his guests’ taste and he knew his bride.

I phoned Rev. Ronald Sayed, Alex and Gina’s minister, to give him a heads up not to breathe a word to the bride that I would be performing for her wedding. He loved the idea that the harp music would be a surprise.

The wedding day came, and I arrived at beautiful Lakeside Beach at Lake Tahoe on a gorgeous, cloudless summer morning for Alex and Gina’s destination wedding. Alex, dressed in style wearing a matching hat with his beige suit, delivered single roses to mothers who were waiting. Then, Gina arrived by horse drawn carriage. As she walked up the aisle to “Here Comes the Bride”, she turned to look over at me, her eyes got very big, and then she smiled from ear to ear.

After the ceremony, guests sang along to “La Bamba” as I played, and a couple danced while I played “Guantanamera”. One guest asked me to play “A Whole New World” again, too. Guys waiting before the ceremony gave me a thumbs-up sign when they heard Metallica’s “The Unforgiven” on the Celtic harp.

Alex had it nailed. He knew what would please his bride, he knew what would please his guests, and everything went flawlessly. It’s okay for guys to get into the planning of the wedding ceremony and to offer a few romantic surprises. I’ll bet Alex had more romantic surprises waiting at the reception and later that day, too...

Tips for Brides and Grooms:

Ladies—Let your fiancé get in on the wedding plans. It’s his wedding, too. Even if he doesn’t want to be the decision maker for all your wedding details, there may be just a few that he would like to handle. It doesn’t hurt to ask and include him in the planning. Perhaps the music is most important to the groom. Or maybe he’s a foodie and wants to make the final decision on the cake or the dinner menu. Be brave and let him get in on the wedding action. Allow him to surprise you!

Guys—Most women simply melt when you spring a romantic surprise on them. Will you provide a special poem during the vows? Will you bring a red rose to give to each of the mothers? Or will you hire a harpist without telling your bride? Many brides may secretly like a little help in the wedding plans, and offering to help make decisions could relieve some of her pre-wedding stress.

Music can provide a wonderful surprise for your intended. I’ve played the harp as a surprise at wedding proposals, anniversary dinners, birthday parties, bridal and baby showers, you name it. Once, a man hired me to play for his wife as a surprise, while they dined on room service food in their hotel suite. I asked him, “What is the occasion?” He answered, “I just wanted to surprise my wife on our last day of vacation.” I played all the songs he instructed me to play for her, and she cried during dinner. She said, “I have the most romantic husband in the world!” It makes me melt just to think about it.

Some general tips about last-minute weddings and surprises: If you are not booking wedding services months or years in advance, it helps to avoid the busiest days and times of the week. You’ll find more wedding services available for midweek and morning weddings, rather than Saturdays and evenings. And if you are planning a wedding in a public area (beaches, parks, etc.), these locations are typically quieter in the morning hours.

Tips for Musicians:

It’s totally fine to take last-minute gigs, especially in this economy. Many brides and grooms don’t know how much they have to spend on their wedding services until they get closer to their date, and they make quick plans as soon as they know they have the money to tie the knot.

You need to prepare quickly when you’re booked just a few days before the wedding. If you are in the habit of taking deposits before a gig, you may need to rethink your policy on collecting fees. And then there is the fact that you’ll have very little time to practice before the big day. Don’t be concerned about the list of music you receive—As long as you can play it, don’t try to make sense of it. Trust that your client knows exactly what is best for the wedding.

And finally, if you and your music are a surprise, there’s no need to worry about how it may be received. The key is to be flexible about it all, and you’ll have a great time watching everyone’s reaction. Alex knew exactly what would make his bride and guests happy, and I was so glad to be a part of it all.

Many more tips are available from my book “The Musician’s Guide to Brides” available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, Amazon.com, and of course, at my website at www.celticharpmusic.com.

I’m looking forward to reading your stories, comments, and feedback.

Anne :-)

Anne Roos
Celtic Harp Music by Anne Roos

(And contact me at anne@celticharpmusic.com for personal consultation and mentoring—Make a living while gigging)

Wednesday, June 10, 2009

Gratitude and Contentment


This tip is a simple one, and I am reminded of it every time I perform--Gratitude.

In these tough economic times, I try to turn my mind to being grateful for what I am doing instead of getting nervous about how my calendar is filling up. And when a gig doesn't seem to go just as planned, I don't let it get to me. Instead, I think about how wonderful it is to be providing music for someone's special day or special event. Truly, I can't think of anything else I'd rather be doing.

Performing is never boring. Every wedding, every gig is different. Especially when I'm playing for a wedding, I think about the great honor it is to provide music for a very special day in someone's life. I love being part of the celebration!

Musicians whom I interviewed for my book, "The Musician's Guide to Brides" had this to say about playing for weddings:

"...It's my job, and I love it and love weddings. People are usually happy and a bit excited, the locations are usually beautiful, and music makes a meaningful contribution to the atmosphere of a significant event in people's lives."--Gwyneth Evans, Concert and Celtic Harpist

"Making a living playing music at wedding is to move, touch, and inspire others."--Seán Cummings, eighth generation bagpiper

"You play for people who might not have heard live music in years. And when things go right (and they usually do) the room is filled with joyful tears and heartfelt laughter. What's not to like?"--Tim Goldsmith, Red Davidson Trio

"I found it to be a very immediate gratification for music. People come up to you right away and thank you and compliment you vs. the symphony where the people are distant and clap politely for 15 seconds and leave!"--Van Vinikow, The Supreme Being of "The String Beings" string trio/quartet

"I love music!"--Destiny, Harpist from the Hood

What about you? What are you grateful for in your gigging experience? Does a feeling of contentment get you through the rough spots when a wedding gets crazy? And if you aren't a musician, have you experimented with taking gratitude to work with you? If so, how has it changed things? Do share your thoughts by adding your comments below. I'll cover some great ways to demonstrate your gratitude in the next blog entry...

The attitude of gratitude and hundreds of other tips are included in my book "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, Amazon.com, and of course, at my website at www.celticharpmusic.com

I'm looking forward to reading your stories, comments, and feedback.

Anne :-)

Anne Roos
Celtic Harp Music by Anne Roos

(And contact me at anne@celticharpmusic.com for personal consultation and mentoring-Make a living while gigging)

Sunday, May 10, 2009

Cathy is Late to the Altar


Cathy and her mother met me at a February bridal fair. Cathy decided right then and there that she wanted to have me perform for her wedding. Her mother paid my deposit, and I thought, “These folks are getting everything in line.”

But an interesting thing can happen as the wedding day approaches: Nervousness and overwhelm can lead to disorganization.

About a month before the wedding day, I spoke with Cathy about her music selections. In that conversation, she frantically mentioned to me that her minister would be going on vacation on her wedding day and suddenly didn’t have anyone to perform the ceremony for her. (Argh! Without a celebrant, there is no wedding!). So, I recommended she speak with Reverend David Beronio, as I knew that he traveled to Genoa, Nevada to officiate ceremonies.

She booked Reverend Dave after about a week of deciding. He confirmed this fact with me by phone, telling me, “Yes, I’ll be doing Cathy’s 3:30 pm ceremony.” Uh oh. My contract said the ceremony started a half hour later at 4 pm. I phoned Cathy to find out that she had indeed changed the ceremony time to fit into her photographer’s tight schedule. Cathy forgot to tell me. (Argh! I would have shown up with no time to set up before the ceremony began!).

Finally, things seemed to be on the right track. Cathy sent me her music list in time. These were her music choices (for more information on these songs, check out my repertoire list:

Pre-Ceremony Seating Music:
Celtic and Classical Selections
Mother’s Seating Music Plus Processional Music for 3 Bridesmaids and 2 Flower Girls:
“Canon in D”
Bride’s Entrance:
“Here Comes the Bride”
Music played softly behind Ceremony:
“All the Way” (popularized by Frank Sinatra)
Recessional:
“Angelical Hymn”
Post-Ceremony Music Played During Photo Session:
1. “Glory of Love”
2. “Moon River”
3. “Grow Old With Me”
4. “I Don’t Want to Miss a Thing”
5. “(Everything I Do) I Do It For You”

I arrived at the wedding site on schedule, at the beautiful outside lawn at the Genoa Lakes Golf Club in Genoa, Nevada . I checked in with Marie, the wedding coordinator at the Golf Club, after I had set up. She was inside Antoci’s Restaurant , busy setting up for the reception and told me that no one had arrived yet.

So, I waited and waited outside. Reverend Dave arrived and reviewed his cues with me. Still no one appeared outside, and it was 3:15, my scheduled time to start playing for the seating of the guests. So, I followed Rev. Dave inside to find out when guests would be seated and whether the ceremony was on time. I discovered that the bride was still absent, so the guests were instructed to wait inside so that they would not have to wait in the hot sun.

Soon it was 3:30, then 3:45, and still no guests outside. Finally, the bride arrived at 4 pm, a full 30 minutes late, causing the following potential problems:

1. The minister had another wedding to perform elsewhere at 5 pm.
2. The photographer had another group to photograph at 5 pm.
3. I was booked to perform until 4:15, otherwise, I’d need to ask for overtime pay (I also travel with a “roadie” or an assistant, who was on the clock as well. I’d need to pay him for his overtime, too).

Reverend Dave got things underway quickly. The ceremony ended at 4:25 pm, and Marie quietly warned the bridal party that I might be owed overtime pay. I approached the bride and groom to congratulate them. Cathy apologized profusely for her tardiness and her mother asked me how much extra money she owed. I explained that she didn’t owe me anything, but if she wanted me to play during the photo session, as I was originally planning to do, she would need to pay me for overtime. Cathy and her mother decided to forego that music due to the extra cost.

Unfortunately, the only music Cathy heard was her entrance music, the music during the ceremony, and the recessional tune.

Tips for Brides:

The number one way to insure that your wedding goes smoothly is to be on time—not just being on time for your arrival at your ceremony site, but also being on time with all your pre-wedding plans.

As you hire your wedding vendors, they will tell you when they will need specific information. Write down these due dates and tasks in a wedding calendar and refer to it on a regular basis as your wedding day approaches. Here are examples of information to include in your calendar:

1. Due dates and amounts of final payments for each of your wedding services.
2. Wedding license particulars
3. Final date to get your music list to your musicians (so they’ll have time to practice).
4. Date to have all RSVPs back from guests (so that you’ll have a final guest count)
5. Date to get your final guest count to the banquet manager (so that they will know how much food to prepare)

And there are more dates and tasks to include, depending upon what services you have hired for your wedding.

Keep a record of the email addresses and phone numbers for all your wedding vendors. This way, if you need to change your wedding date or time, or if your ceremony location has suddenly changed due to unexpected weather, you won’t leave anyone out. (I once performed at a wedding where the bride decided to have the ceremony time start a full hour earlier. She informed everyone of this fact except the minister! Needless to say, the ceremony did not start earlier, as she had planned).

On your wedding day, avoid being “fashionably late” to your ceremony. I am speaking about not planning to be on time. I’m not talking about true emergencies that are certainly unplanned, such as a flat tire on the way to the ceremony—These are excuses usually forgiven by guests and vendors.

A ceremony that begins late or runs much longer than you anticipated can have great repercussions for the rest of your wedding:

1. Your fiancé can have second thoughts about tying the knot and it’s not the best way to start your relationship with his family.
2. Guests may be unhappy that they were made to sit in the hot sun or freezing temperatures before the ceremony began.
3. Your wedding vendors may have other commitments after their contracted time to perform their services for you. Your celebrant, your musicians, your photographer, and your videographer may need to leave for another wedding and cannot work overtime for you.
4. If your wedding vendors can stay and do not have other commitments to be elsewhere, you will likely owe them overtime pay (and this can be quite expensive, when you multiply this by all the vendors involved).
5. If your ceremony ends late, this can also adversely affect your reception--Your food may be cold or overcooked, and you may owe your reception vendors overtime pay as well.

Being organized and on time with your wedding details, and being on time to your wedding, will keep your budget intact.

If you prefer to hand these details over to someone else, look into hiring your own wedding coordinator. In the long run, they can save you time and money, allowing you to relax on and before your big day. Check out the Association of Bridal Consultants.

Tips for Musicians:

Brides have a lot on their minds. Understandably, balancing their own dreams for their wedding day with the wishes of the their family members and future in-laws make some brides feel nervous and overwhelmed. And sometimes, the demands of a job or schoolwork make it difficult to keep up with wedding agendas.

There is one sure-fire way to make sure you have all the information you need prior to the wedding:
Phone the bride one week before her wedding day and review all your contracted details with her, including the date, time, location, song selections, details about set-up, parking permits, loading zones, and more. The most important bit of info to review is when final payment is due, if you are still owed a balance. And if you are contracted to perform for another wedding after the bride’s wedding, inform her that her wedding cannot run late because you cannot offer overtime.

I would estimate that for me, about 20% of the time, the bride neglects to tell me some important bit of information until this conversation. That important bit has included anything from a time or location change to having 130 guests arriving instead of 30 (suddenly necessitating amplification from me).

Yes, some plans change on the day of the wedding. If the wedding is outdoors and the weather is inclement, you’ll want to be in touch with someone in the wedding party to determine if the location has moved. Of course, checking in with the celebrant, the wedding coordinator, and the banquet manager upon arrival will keep you informed of any changes that might have been decided during the wedding rehearsal.

And if the bride arrives late, you may go into overtime (or sometimes, it’s the celebrant or a close family member who is late). If you are due overtime pay according to your contract, then ask for it. Asking for overtime pay is a bummer, because you are putting a damper on the couple’s happy day, but you have every right to ask for it. Your hired roadies and other ensemble members will be expecting the extra pay for the extra time, too. If you don’t mention your overtime rate in your performance contract, then it’s time to add it.

Many more tips are available from my book “The Musician’s Guide to Brides” available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, Amazon.com, and of course, at my website at www.celticharpmusic.com.

I’m looking forward to reading your stories, comments, and feedback.

Anne :-)

Thursday, May 7, 2009

How Do You Know if an E-Mail Inquiry is Legit?


With the present economy, e-mail scams are rampant, and wedding businesses, particularly musicians, are often the target.

Most brides and potential clients will include the question “How much?” in their initial email inquiries. They will include your name in the email greeting and may include some additional info about the time, date, and location of the gig. These are all good signs that the bride is genuinely interested in learning about your availability and talents.

However, on rare occasions, you will receive questionable inquiries. Actually, they are not inquiries at all—they are from scammers. As Steve Tetrault of GigSalad.com in Springfield, Missouri explains, “Their ultimate goal is to get you to receive a deposit check for an amount that is greater than what it should be, then ask you for the difference. Their check turns out to be fraudulent and they walk away with a few thousand bucks from you.”

Pretty scary stuff, but true.

Here are seven warning signs that you've received a fake email inquiry:

1. The email message is not addressed to anyone in particular.
It will start off with "Hello", or "Greetings", instead of "Dear Anne". This means that it was probably a mass mailing. Another test: Look at the "To:" field and the "Reply To:" field or the "From:" field in the header of the email. If these are all the same email addresses, the email was a mass mailing, not intended just for your eyes only.

2. The inquiry is riddled with exceptionally poor spellings, grammar, and punctuation.
Yes, some brides can't spell worth beans, but if you try to read the sentences out loud and find the urge to change the order of nouns and verbs, you don't have an inquiry. You have s*pam.

3. The email makes requests that do not apply to the services you offer.
If you are a string quartet, and the email is asking for a wedding DJ, it is too big a mistake to take seriously.

4. The email is giving you bogus information.
I once received an email that said the ceremony and reception would last from 11 am until 7 pm and that my services would be needed for that length of time. Really????

5. The scammer gives you a lot of extraneous info, such as a mailing address and phone number, only to say to contact them by email.
They're trying to convince you that they're for real. Don't fall for it. If an address is provided, go to MapQuest.com or YahooMaps or another map site and see if the address is a fake. You can also try calling a given phone number to see if it actually works.

6. Any email messages from overseas, claiming that they are willing to pay for your travel expenses and accommodations to perform in a foreign country.
Weddings are local events, and brides, event coordinators, and booking agents are most interested in booking local talent. It's pretty unlikely that a client who is not an established fan of yours (already on your email list) will pay you thousands of dollars, put you up in a hotel, provide your meals, and take care of your expenses to travel any distance to perform.

7. Any email from a client or event planner who is itching to pay you upfront, without any previous correspondence or conversations with you.
People aren't that eager to part with their money for any musician, and they like to do a bit of shopping around, asking questions, before they commit to spending money.

If you receive one of these wedding scam emails:

1. Don't reply.
Once you reply, the scammer thinks he has you hooked, and now that he knows he has a legit email address, he may pass your address along to all his scammer friends, too.

2. Report it as s*pam.
If you received the email through an online wedding or music directory, alert them. They'll want to put a halt to it and report it to the correct authorities. Don't blame these online directories, because they are victims as much as you are.

3. Depending upon what is contained in the body of the email, take things a step further.
You can report it to the online FBI Internet Crime Complaint Center (ic3.gov), SpamCop.net, your own Internet Service Provider, and a host of other online agencies that exist to eradicate s*pam.

The above tips, and many more, are found in my book “The Musician’s Guide to Brides”. This book is written primarily for wedding musicians, but it’s also filled with savvy information about marketing, advertising, and promoting your business as a working musician. It’s available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, and of course, at my website at www.celticharpmusic.com.

How have you dealt with con artists? Please share your comments and insights below to help others avoid these pitfalls, too.

Cheers,
Anne :-)

Anne Roos
Celtic Harp Music by Anne Roos
(And contact me at anne@celticharpmusic.com for personal consultation and mentoring—Make a living while gigging)

Monday, April 27, 2009

How to Respond to Incompetent Colleagues


When I arrive at a wedding to perform, I do a little research. I speak to the wedding coordinator and the celebrant (the minister, priest, rabbi, pastor, etc.) prior to the ceremony to get my cues and to learn of any nuances before I start playing. My job goes smoothly when I learn about updates to the ceremony agenda prior to my performance. Questioning the wedding coordinator and celebrant about particulars can make my playing seamless during a ceremony.

But what if the wedding coordinator doesn't care about my needs
and doesn't even want to take the time to talk with me? What if
the coordinator does talk to me but ignores our discussion? This
happened to me at a recent wedding, where there were more than
300 guests at a big church and more than 13 attendants walking
down the aisle before the bride's entrance. I went over all my
cues needed and the church wedding coordinator ignored me. She
mentioned she would close the doors to the room and then re-open
them to signal when the processional would begin, but the doors
remained open at all times. The flower girls were to walk in
last, which was my signal to be ready to play the bridal march.
Instead, the coordinator sent them down the aisle first, and I
was left needing to count the 11 bridesmaids before the bride was
to enter.

I was completely confused, didn't get to play the song selected
for the mother's candle lighting and seating, and it took me
until the appearance of the 2nd bridesmaid to determine that I
needed to skip to the processional music.

Things like this will happen, when other wedding vendors will
simply ignore my needs or not know what they are doing in the
first place. I've known ministers who have refused to talk with
me before the wedding to go over the details, actually admitting
that they didn't know what they were going to do anyway. I was
left to watch for a subtle nod of the head to assume that it was
time to play behind a prayer. Professional photographers and
videographers have stood right in front of me when I needed to
see the processional and bride walk down the aisle. I have played
at weddings where the reception band or DJ was within earshot,
testing their sound systems during the ceremony and drowning out
the exchange of vows. I have performed at corporate functions
when sound systems were promised and not provided, or the sound
tech showed up three minutes before I was to begin playing.

What should we do when we're doing our best job and others
muck
it up for us? Here are five tried-and-true pointers:

1. Absolutely do not let on to the bride or your client that
anything is wrong! Do not tell the bride, "Oooops. I couldn't
play the seating music for the mothers because the wedding
coordinator didn't give me my cue." Don't tell her, "The sound
guy didn't show up on time so I couldn't begin playing when your
guests arrived." Do the best you can, smile, and behave as if
absolutely everything is going perfectly. (If the bride or client
complains after the event, be careful about dissing other service
providers. If that idiot service provider hears about it, they'll
make your life miserable. Be gracious and simply apologize.)

2. If something needs to be fixed right away, quietly tell the
offending service vendor about your needs. Have your roadie whisper
into the ear of the photographer, "Please move so that our string
quartet can see when the bride is entering." If the photographer
barks back, everyone within earshot will know that the
photographer is a dolt.

3. If you have a bone to pick with a wedding coordinator or other
wedding vendor, and you assume you will cross paths with this
person again, wait until after the ceremony and quietly tell them
what went wrong, as constructive criticism. Don't ever pick a
fight with them in front of your client and their guests.

4. Forget about it if you predict that you'll never be working
with that person again. For instance, I once performed at a
wedding where my amp was misbehaving, crackling and sputtering.
Instead of quietly informing me that my mic or amp needed
adjustment, the owner of the estate where the wedding was held
yelled at me in front of all the guests seated: "The harp sounds
terrible! All we hear is sh_t". I left that wedding venue having
decided that I would never take another job to perform there
again. Thus, there was no point for me to speak to the owner
about her rude behavior.

5. Your best retaliation is to never recommend an incompetent
service provider to anyone. And if a bride or client asks you
about that person, simply say that you have other businesses that
you prefer to recommend. Don't go into detail. Don't bad-mouth
unprofessional businesses. Instead, compliment competent service
providers with referrals. They will return the favor.

These tips, and many more, are available in my book "The
Musician's Guide to Brides". This book is written primarily for
wedding musicians, but it's also filled with savvy information
about marketing, advertising, and promoting your business as a
working musician. It's available wherever Hal Leonard Books are
sold: music and bookstores, and through online retailers
including sheetmusicplus.com, Amazon.com, and of course, at my
website at www.celticharpmusic.com.

How have you dealt with unprofessional colleagues? Please share
your comments and insights.

Cheers,
Anne :-)

Anne Roos
Celtic Harp Music by Anne Roos
(And contact me at anne@celticharpmusic.com for personal
consultation and mentoring-Make a living while gigging)

Tuesday, April 14, 2009

What To Do In a Business Lull


It's April, and here in Tahoe, this is typically a slow time for gigs. It's not quite the summer wedding/tourist season, and my performance schedule is light.

Do I freak out and wonder what to do with myself or where the next dollar will come from? Absolutely not! I make lavish use of my free time, because I know it won't last and my performance calendar will soon be full again.

Need some ideas of what to do when your business is slow? None of these suggestions cost a penny, but they'll make good use of your spare time:

1. Reconnect. Contact those valuable people who have been referring you to their clients. Say "Hello!" And ask if they need more brochures, business cards, demo CDs, or any other promotional products from you. Share some marketing ideas and find out how business has been for them. Making a personal appearance at their office produces a much bigger impression than phone or email contact. So if possible, schedule an appointment and buy them a cup of coffee. You'll be surprised-they will enjoy the little break from their work tedium to visit with you. But best of all, they'll remember you the next time their phone rings with a client needing a musician.

2. Get busy online. Check your website for dead links. Do some surfing around and check out your competition. Then devise a game plan for your next website update with your webmaster. Freshen up your online social networking profiles. Upload some different songs and photos (they don't need to be new songs and photos, just different ones). Add content to your blog (What? You don't have one? It's time to start).

3. Do your homework. Discover new ways to market yourself. Check out the great marketing info available online in podcasts, blogs, e-books, and newsletters. Need help in how to sell? A great site for sales info is salesopedia.com. Need help with publicity and promotion? Check out Joan Stewart at The PublicityHound.com and Joan's "How to be a Kick-Butt Publicity Hound" E-Book. And if you are searching for info specific to the music business, for artists, and authors, start at Bob Baker's site. Refresh your career goals.

4. Go window-shopping online or in retail stores. Plan ahead to make your music sound better. Make a wish list for new equipment that you are hankering to own. Check out equipment reviews on musiciansfriend.com and even amazon.com. Talk to other musicians about which instruments and electronics they like best. Then, when the money rolls in, simply refer to your wish list, find a rock-bottom price, and make your equipment dreams come true.

5. Enter the zone. Work on some new music, play to your heart's content. Discover a new song to add to your repertoire. Create scores for the tracks for your next CD project. Compose or arrange new tunes. Or dust off some of the old stuff you love to play and get back into it. Call some friends over and make music together.

6. Get thee to a library. Read, read, read. Pick up some books on marketing or just get a fun read. You have free time...why not shut off the computer and learn something new? Park yourself in your favorite café, or sit outside on your porch or deck and become absorbed in the printed pages. Or if you are so inclined, start writing that book that you've always wanted to write.

7. Get a life. Enjoy nature: Sit on the beach or hike in the forest. Pick up a new hobby. Go to dinner and a movie with your sweetie. Play with your kids. Take a break!

Relish the time you have off from dealing with clients. Rethink your marketing strategy and make plans to build your music career. Or don't work at all-- take a vacation from your desk, your computer, your iPhone, and your Blackberry. Shut off the email and do something different. Trust that work will return and you'll feel refreshed and recharged.

New to Gigging?

You've certainly heard the phrase, "Don't quit your day job". But in this economy, many are choosing to leave their day job to do exactly what they want in life, and to make a living doing it. If you're between jobs, plan for your next career step. Whether you are a gigging musician, or a gigging freelancer in another field, I can help you to make a living doing just what you want to do, to find your own happy niche in the marketplace (and to help you manage the inevitable lulls in business).

I'm available for personal consultation and mentoring. Contact me via email to get started. And in the meantime, if you have some fabulous ways to manage the lulls in your business, please share them here.

Cheers, Anne :-)

Anne Roos
Celtic Harp Music by Anne Roos
(And contact me at anne@celticharpmusic.com for personal consultation and mentoring-
Make a living while gigging)