Thursday, December 24, 2009

Four Print Advertising Vehicles to Promote your Wedding Services

1. The Yellow Pages of your local phone book.
Old-fashionedas it seems in this Internet age, this is one form of advertising you should not pass up. If you do not invest in any other print advertisement, you should invest in this one. The Yellow Pagesis the best-distributed print vehicle that you’ll find. They aren’t just found hanging from metal cords in phone booths (which are becoming obsolete with the high use of cell phones). TheYellow Pages are dropped off at the door of all local residents and businesses for free. They are inside hotel and motel rooms, and most businesses have one stashed somewhere. It reaches many, many people within a specific geographical area, and it exposes people to your ad for at least a year. (Some Yellow Pages are reprinted more frequently than others, so the length of exposure depends upon region).

2. Newspapers.
With newspaper advertising, you have some control over how long you want your ad to run. And like theYellow Pages, you can select a local regional newspaper to reach local brides. Newspapers are also like the Yellow Pages, because you reach a large, general population of readers who are not necessarily brides.

3. Magazines.
They are not published as frequently as newspapers, so the exposure your ad gets depends upon whether the reader hangs on to the magazine issue, passes it along to friends, or just throws it away.

4. Radio and Television.
Radio and television advertising is very cost-prohibitive, and commercials only work when they are run frequently when your target audience of brides are listening. Leave this advertising to bridal fair promoters, restaurants, and receptions halls that book weddings.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including,, Sylvia Woods Harp Center catalog, and of course, at my website at

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