Friday, September 25, 2009

The Right Mindset-The Bride is the Star, Not You

Performing at weddings is much more than simpy playing well. It's more then creating a lovely atmosphere for tying the knot, and it's more than supplying the right party music to get people up and dancing at a reception. Unlike other gigs where you can play any tune you wish within a certain sytle, this is the bride's big day and she is in charge. She gets to select the special music that will make her day magical. This requires clear communication between the bride and the musicians.

This might sound easy at first. So, you just explain to the bride what selections you can perform, she chooses, and then you show up at the wedding and play. Just like any other gig, right? Not so fast...

The bride is unlikely to have hosted or coordinated other big events in the past and therefore will be inexperineced in event planning. Because of this fact, she may have very different expectations of what you can and cannot play, where you can set up, how to pay you, and so on.

The wedding itself, and the planning of it, can be an emotional rollercoaster for a bride. Often she'll hold a picture in her mind of her perfect wedding, and she'll do anything for her wedding day to match her fantasy. She'll enter into wedding planning with these expectations, while she is wrestling with the expectations of her fiance', her parents, and her future in-laws. Sometimes a bride will crack under this pressure, rendering her nervous, indecisive, or overly concerned with non-essential details.

Accept the very real stress a bride may be under and hold her hand through this process. Educate her about what you need from her, from music selection to the kind of performance area that you require, Don't assume she is experienced with party planning. It's also good to do this even with a bride who will be having a smaller wedding, eloping, and getting marrided for a second time, or simply renewing her vows. This bride may be more flexible and relaxed, but she still needs to have the same level of communication with you as a nervous and excited bride with big wedding plans.

Wedding muiscians are an important member of a team of wedding vendors consisting of the celebrant, the event coordinator, the banquet manager, the photographer, the videographer, and any number of other service providers. We all work together to make the bride's day memorable. Wedding musicians are part of the bride's "supporting cast". We are not interested in upstaging or stealing the spotlight from her. She is the star on her wedding day.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at Celtic Harp Music by Anne Roos

Thursday, September 24, 2009

September Tips for Musicians & Entrepreneurs--Education is the Key to Communication

Regardless of your business, whether you are a musician, a wedding professional, or an entrepreneur in another field, the way to keep communication lines open and to keep your client happy is to educate them about what you do.

As a harpist, most people who initially contact me to play at their wedding or special event may have never thrown another big party before. A bride may have a specific picture in her mind of her perfect wedding, so she'll enter into the wedding planning with these expectations. She may also be wrestling with the expectations of her fiancé, parents, and future in-laws, too.

Accept the very real stress a bride may be under and help her through this process. Educate her about what you need from her, from music selections to the kind of performance area that you require. Don't assume she is experienced with party planning. Even for more relaxed clients who are planning smaller, less formal weddings, they still need to have the same level of communication with you as more stressful clients.

No matter what your line of business may be, inform the client every step of the way about what you'll do for them. Even after they commit to hiring you, don't drop these lines of communication. If they are considering whether to hire you, educate them about yourself, don't "sell" yourself. When offering referrals, educate your client about others, and don't push. And certainly, if a dispute arises with your client, think in terms of educating them about the way you handle business, not in terms of winning an argument.

In the wedding business, educating the client averts wedding disasters. And in all business fields, educating your client results in customer satisfaction, loyalty, and yes, referrals for new customers. Read more general information about weddings and at my Celtic Harp Music blog. Feel free to go there and leave a comment.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Wednesday, September 2, 2009

When the Unthinkable Happens

It is the one thing that musicians and performers dread. We’re all human, and it can happen. I am referring to double-booking. (Yikes!). Maybe two contracts got stuck together in your files and you didn’t realize you had booked that second wedding on the same day. Or perhaps you transferred the time of the gig from the contract to your calendar incorrectly. Or maybe a fellow band member booked a gig and didn’t tell the other members. However it happened, it can be a real jam.

Beyond double- and triple-checking your availability when a client calls, if you get stuck with two jobs that are just too close together, here is what you can do:


Arrive at the second job earlier that day and drop off equipment (instruments, amps, etc.). Set up as much as possible. Then, go off to your first job with another set of equipment. When you are done at the first job, you will be able to cut down on set-up time when you arrive at the second job because you won’t have to load in. Doing this really helped me when I was in this pickle very recently, and neither of my clients were suspect of anything amiss. (Caution: Of course, make sure you can leave equipment at the first gig in a secure location.)


Certainly, if you can only do the two jobs by cloning yourself and your band members, then you’ve got to give up one of the jobs. Select the job that will be easier to refer to someone else. Find a replacement before you phone your client to give them the bad news. Give your potential replacement all the details about the gig, including your client’s music choices, so that when the client phones them, you will have done all the legwork for them. If you cannot find comparable substitute musicians for the gig, contact your favorite booking agent or wedding coordinator and explain the situation to them.


When you speak with your client, tell them that you have found another musician or band for them. Talk up the other band’s great attributes, give your client their number, and tell them, “Let me know what you would like to do after you speak with them.” Or, refer them to a reputable booking agent or wedding coordinator. One referral is enough—The point is to save your client from needing to contact a bunch of different referrals.


Next, put everything in writing: Your conversation with your client, their decision about whether to have money refunded or sent to the alternative act, and your sincerest apologies. Follow the rules that you established in your performance agreement regarding cancellations, and cite these guidelines verbatim in your letter. Mail this letter to your client (keeping a copy for your records), along with any money owed to them. Then, breathe a sigh of relief.


Even if your client decides they don’t want to book the other performers you recommended, they will appreciate the effort on your part and there is a better chance they will react in a rational way to your news. By the way, handle any gig that you have to cancel for any reason in this manner, even if you didn’t double-book.


Tips for Brides, Event Planners, And Anyone Hiring Performers


Musicians are human. We make mistakes. Life gets in the way and sometimes we need to cancel a performance for rational reasons: family events, surgery, pregnancy, and all kinds of other things, including accidentally double-booking. We’ll try our best to find you a replacement act when these things happen, but if we don’t, please ask us to help you. We may know great booking agents or wedding coordinators who can also help. And we’ll happily return your deposit or send it along to the replacement act you select. We are truly sorry when we need to cancel.


Tips for Musicians:


Understand how your client feels when you need to cancel. Be honest with them. Then, help them as much as possible, even if they get irate. I’d be upset, too, if I suddenly couldn’t have my favorite band play at my event. A little sincere compassion goes a long way.
Many more tips are available from my book “The Musician’s Guide to Brides” available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com , amazon.com, and of course, at my website at http://www.celticharpmusic.com/productcart/pc/viewPrd.asp?idproduct=9

I’m looking forward to reading your stories, comments, and feedback.
Anne :-)


Anne RoosCeltic Harp Music by Anne Roos
(And contact me at anne@celticharpmusic.com for personal consultation and mentoring—Make a living while gigging)
Painting is by Edvard Munch and is called "The Scream"