3 Reasons for Hiring a Musician for your Wedding

My new book, "The Bride's Guide to Musicians: Live Wedding Music Made Easy and Affordable" is now available for pre-sale on Amazon.com. My book is filled with information for hiring wedding musicians rather than using iPod stereo or pre-recorded music.
Need more reasons? Blog author Amanda Williams offers several reasons:

1. Live bands are great for getting guests to interact with each other.

2. They are more likely to remember the band that played at the wedding than any sort of prerecorded music.

3. You will get the most for your money if you are willing to hire a band. This is especially true if you are choosing a band that plays requests or follows a set playlist.

She also says, "After you have experienced a live band performing at your event, you may never want to have prerecorded music played at another event afterward." Read more at Merchant Solutions IQ.

And if you need tips on how to hire a harpist, string trio or quartet, check out Lianne McCombs blog.

When Your Client Isn’t the Bride-Part 1

I am dedicating these next few blog postings to musicians with tips for when your client isn't the bride. This will be a weekly series, so stay tuned......

WHEN YOUR CLIENT IS A BOOKING AGENT

“My sole inspiration is a telephone call from a producer.”—Cole Porter

Good booking agents have a handle on their musicians’ talents, so that they can make decisions about who to hire at a moment’s notice. There are some booking agents who receive a commission from you to find you work.

Waiting for the phone to ring from a booking agent who hires talent for weddings may be a long wait. They work for the bride, not for you.

The booking agent is hired and paid by the bride. They’ll phone, fax, or email you with a job order, simply asking you if you are available. Then they’ll supply you with the time, date, location, and all the particulars in order for you to respond quickly with your price and availability. “Quickly” is the operative word here. A bride will hire a booking agent for the following reasons:
1. She hasn’t the time or energy to search for live entertainers on her own.
2. She has a lot of money to spare and is happy to pay someone to take care of hiring entertainment for her wedding.
3. She has looked for entertainers on her own, but has exhausted all the possibilities she knows of.
4. She needs to hire a musician fast!

Whatever the reason may be, the booking agent will need a response from you pronto.

The longer it takes for them to get back to the bride with your quote, the greater the chance that they will phone someone else and assume you are not interested. You stand a better chance of landing the the gig if you give them a small discount, because the bride is more likely to book you with a smaller mark-up. Also, a booking agent may be more likely to recommend your services if they know you’ll give them a discount.

If a booking agent contacts you about a wedding gig and you have never worked with them before, do some research. Phone other musicians in your area and see if they have had any experience working with the agent. You’ll want to find out if they were sent good wedding jobs and if they were paid in a timely manner.

When a booking agent hires you to play for a wedding, ask them to sign your contract, just as you would with all other clients. They may have their own contract for you to sign, as well.

The booking agent will tell you what to play, when to play it, and how to dress. They’ll give you directions to the wedding location and describe exactly where you’ll set up. They’ll even let you know if you will be served a meal at the wedding or not. They are your sole contact for the wedding. You will not be working with the bride.

This can be wonderful if the booking agent is truly on top of all the details and communicates them to you. It is not so wonderful when the agent drops the ball and leaves out some important pieces of information that you’ll need to know to do your job properly. After being booked for just one wedding job through a booking agent, you’ll know if you’ll ever want to work with them again.

If you decide to build a good, solid relationship with them, they will continue to think of you when a bride is seeking just your kind of talent. Get in touch with the booking agent right after the wedding job, thank them, and report to them how things went.

There is one thing you must never do when a booking agent sends you on a wedding gig: Never give out your business cards or brochures to a wedding guest when you are hired by a booking agent to perform. Instead, give the guests your booking agent’s card. This is the best way to say “Thank you!” to the booking agent who sent you out on that job.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Six Tips for Seeking Musicians Through the Internet

The Internet is now the substitute for the Yellow Pages phone book when it comes to looking for talent for your wedding day. But is it truly better? Depends on how you use it. Here are some suggestions for getting the most out of your online musician search:

1. Search engines-Make sure you are searching within the location where your wedding or event will be held. What happens if you fall in love with a band that is 300 miles away from your wedding site? Will you shell out the money to pay for their travel, food, and accommodations? Look for wedding directories in the geographical location where you are getting married by typing something like "Weddings in Tahoe" in the search engine field. Then, look within those directories for the kind of instrumentation you are seeking.

2. Online booking agencies-These websites charge a fee to musicians for their listings. Some of these, such as gigsalad.com, are fantastic. They have a multitude of musicians listed, and you can do your homework from there to get more information. Beware of online booking agencies that charge you a fee to receive information. They should not be charging you to shop on their site (although they may want you to create a username and password so that you can save your searches when you return to their site).

3. Directories that rate musicians who are listed-How did the musicians receive those ratings? Did they pay the site owner an extra fee to receive a five star rating on their listing? And do you really want to hire a musician with less than a perfect rating? If you are looking at directories that rate musicians appearing in their listings, know exactly how they received those ratings before shopping.

4. Online booking agencies that require musicians to send bids to you-Avoid these sites, because there are usually hidden fees that are charged to the musician, and the musician may pass those fees along to you. You may save money if you phone individual musicians, after visiting their web sites, rather than going through a third party to receive bids.

5. Wedding websites-Some of the best places to find musicians online. You will find a musician who has wedding experience and will not end up hiring a band who has no idea how to behave at a wedding.

6. Booking agents online-Many are listed online. Booking agents are particularly useful if you are looking at the last minute, if you want someone else to be the point person with the musicians, or if you simply don't know where to find experienced musicians. Look for booking agents within your geographic area, then give them a call and chat. Expect to pay a commission to a booking agent, a sort of a "finder's fee", for helping you land the perfect musicians for your occasion.

A final word: Beware of comments left on blogs and directories about specific musicians. Don't believe everything you read on the Internet. Find out if your church, banquet manager, minister, event coordinator, and others at your event also recommend the musicians you are considering.

Gratitude and Contentment

This tip is a simple one, and I am reminded of it every time I perform--Gratitude.

In these tough economic times, I try to turn my mind to being grateful for what I am doing instead of getting nervous about how my calendar is filling up. And when a gig doesn't seem to go just as planned, I don't let it get to me. Instead, I think about how wonderful it is to be providing music for someone's special day or special event. Truly, I can't think of anything else I'd rather be doing.

Performing is never boring. Every wedding, every gig is different. Especially when I'm playing for a wedding, I think about the great honor it is to provide music for a very special day in someone's life. I love being part of the celebration!

Musicians whom I interviewed for my book, "The Musician's Guide to Brides" had this to say about playing for weddings:

"...It's my job, and I love it and love weddings. People are usually happy and a bit excited, the locations are usually beautiful, and music makes a meaningful contribution to the atmosphere of a significant event in people's lives."--Gwyneth Evans, Concert and Celtic Harpist

"Making a living playing music at wedding is to move, touch, and inspire others."--Seán Cummings, eighth generation bagpiper

"You play for people who might not have heard live music in years. And when things go right (and they usually do) the room is filled with joyful tears and heartfelt laughter. What's not to like?"--Tim Goldsmith, Red Davidson Trio

"I found it to be a very immediate gratification for music. People come up to you right away and thank you and compliment you vs. the symphony where the people are distant and clap politely for 15 seconds and leave!"--Van Vinikow, The Supreme Being of "The String Beings" string trio/quartet

"I love music!"--Destiny, Harpist from the Hood

What about you? What are you grateful for in your gigging experience? Does a feeling of contentment get you through the rough spots when a wedding gets crazy? And if you aren't a musician, have you experimented with taking gratitude to work with you? If so, how has it changed things? Do share your thoughts by adding your comments below. I'll cover some great ways to demonstrate your gratitude in the next blog entry...

The attitude of gratitude and hundreds of other tips are included in my book "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, Amazon.com, and of course, at my website at www.celticharpmusic.com

I'm looking forward to reading your stories, comments, and feedback.

Anne :-)

Anne Roos
Celtic Harp Music by Anne Roos

(And contact me at anne@celticharpmusic.com for personal consultation and mentoring-Make a living while gigging)

How to Respond to Incompetent Colleagues

When I arrive at a wedding to perform, I do a little research. I speak to the wedding coordinator and the celebrant (the minister, priest, rabbi, pastor, etc.) prior to the ceremony to get my cues and to learn of any nuances before I start playing. My job goes smoothly when I learn about updates to the ceremony agenda prior to my performance. Questioning the wedding coordinator and celebrant about particulars can make my playing seamless during a ceremony.

But what if the wedding coordinator doesn't care about my needs
and doesn't even want to take the time to talk with me? What if
the coordinator does talk to me but ignores our discussion? This
happened to me at a recent wedding, where there were more than
300 guests at a big church and more than 13 attendants walking
down the aisle before the bride's entrance. I went over all my
cues needed and the church wedding coordinator ignored me. She
mentioned she would close the doors to the room and then re-open
them to signal when the processional would begin, but the doors
remained open at all times. The flower girls were to walk in
last, which was my signal to be ready to play the bridal march.
Instead, the coordinator sent them down the aisle first, and I
was left needing to count the 11 bridesmaids before the bride was
to enter.

I was completely confused, didn't get to play the song selected
for the mother's candle lighting and seating, and it took me
until the appearance of the 2nd bridesmaid to determine that I
needed to skip to the processional music.

Things like this will happen, when other wedding vendors will
simply ignore my needs or not know what they are doing in the
first place. I've known ministers who have refused to talk with
me before the wedding to go over the details, actually admitting
that they didn't know what they were going to do anyway. I was
left to watch for a subtle nod of the head to assume that it was
time to play behind a prayer. Professional photographers and
videographers have stood right in front of me when I needed to
see the processional and bride walk down the aisle. I have played
at weddings where the reception band or DJ was within earshot,
testing their sound systems during the ceremony and drowning out
the exchange of vows. I have performed at corporate functions
when sound systems were promised and not provided, or the sound
tech showed up three minutes before I was to begin playing.

What should we do when we're doing our best job and others
muck it up for us? Here are five tried-and-true pointers:

1. Absolutely do not let on to the bride or your client that
anything is wrong! Do not tell the bride, "Oooops. I couldn't
play the seating music for the mothers because the wedding
coordinator didn't give me my cue." Don't tell her, "The sound
guy didn't show up on time so I couldn't begin playing when your
guests arrived." Do the best you can, smile, and behave as if
absolutely everything is going perfectly. (If the bride or client
complains after the event, be careful about dissing other service
providers. If that idiot service provider hears about it, they'll
make your life miserable. Be gracious and simply apologize.)

2. If something needs to be fixed right away, quietly tell the
offending service vendor about your needs. Have your roadie whisper

into the ear of the photographer, "Please move so that our string
quartet can see when the bride is entering." If the photographer
barks back, everyone within earshot will know that the
photographer is a dolt.

3. If you have a bone to pick with a wedding coordinator or other
wedding vendor, and you assume you will cross paths with this
person again, wait until after the ceremony and quietly tell them
what went wrong, as constructive criticism. Don't ever pick a
fight with them in front of your client and their guests.

4. Forget about it if you predict that you'll never be working
with that person again. For instance, I once performed at a
wedding where my amp was misbehaving, crackling and sputtering.
Instead of quietly informing me that my mic or amp needed
adjustment, the owner of the estate where the wedding was held
yelled at me in front of all the guests seated: "The harp sounds
terrible! All we hear is sh_t". I left that wedding venue having
decided that I would never take another job to perform there
again. Thus, there was no point for me to speak to the owner
about her rude behavior.

5. Your best retaliation is to never recommend an incompetent
service provider to anyone. And if a bride or client asks you
about that person, simply say that you have other businesses that
you prefer to recommend. Don't go into detail. Don't bad-mouth
unprofessional businesses. Instead, compliment competent service
providers with referrals. They will return the favor.

These tips, and many more, are available in my book "The
Musician's Guide to Brides". This book is written primarily for
wedding musicians, but it's also filled with savvy information
about marketing, advertising, and promoting your business as a
working musician. It's available wherever Hal Leonard Books are
sold: music and bookstores, and through online retailers
including sheetmusicplus.com, Amazon.com, and of course, at my
website at www.celticharpmusic.com.

How have you dealt with unprofessional colleagues? Please share
your comments and insights.

Cheers,
Anne :-)

Anne Roos
Celtic Harp Music by Anne Roos
(And contact me at anne@celticharpmusic.com for personal
consultation and mentoring-Make a living while gigging)

Different is Good

A few weeks ago, I received a call from Monica from the Tuxtown tuxedo rental shop. Excitedly, told me that she would be launching a full-service wedding boutique in a few weeks and wanted me to perform at the grand opening! The date was Valentine's Day, a day she hoped to attract many couples that are headed to the altar.

Monica's new store, the Wedding Emporium, is located in the Carson Mall in Carson City, Nevada. I was looking forward to performing inside her new one-stop shop for tuxedos, bridal gowns, and photography. But when I arrived, Monica said, "There's a stage set up in the middle of the shopping mall. I think it would be much better for you to perform there, where everyone will see you, instead of inside my shop."

It wasn't what I expected--A lone harpist on a big stage inside of a mall? That was okay for the jazz band, which was packing up when I approached the stage, but wouldn't I get lost up there? Would anyone see or hear the harp? Would anyone be paying attention?

As it turned out, the shopping mall was fairly quiet, even with complimentary chocolate-covered strawberries handed out to patrons who roamed about on this Valentine's Day. For a harpist, quiet is a good thing. The harp music reverberated throughout the mall, and people gathered to take seats in front of the stage as I played a mix of Celtic music and modern popular love songs (view my complete repertoire list to get an idea of what I played).

Shoppers approached the edge of the stage and asked for requests, and I sold CDs that they wanted autographed. Even Monica could hear me performing as the harp music wafted into her store. When I finished playing, she bought CDs to sell to her own customers and took a large stack of brochures to pass on to brides-to-be.

Originally, I had an odd picture in my head of being ignored on a big stage in the middle of a mall, for I am a solo musician, not a band. Happily, I was wrong.

Tips for Retail Store Owners:

These are hard economic times, and that means you may need to be a bit creative about getting shoppers into your store. Many shop owners attract customers by discounting prices on selected items by 50% or more. Instead, what if you invested in a musician to draw a crowd?

In the above story, Monica didn't slash prices at all, but even on a quiet shopping day, brides were parading into her store. Of course, she sent a press release to the local paper. She also handed out fliers to other colleagues in her wedding networking group, Weddings of the West. She cooperated with other stores in the mall, too, and they all got the word out.

You could host your own musical events. I have seen a Hawaiian luau band playing in Trader Joe's grocery stores, pianists performing in music stores, string quartets in hotel lobbies, and jazz trios playing inside mall food courts. Take a cue from the folks at Disneyland-they have live music at all their eateries and even outside of shops where people are milling about. Music serves to make patrons linger, and if they linger, they are more apt to buy.

Tips for Musicians:

Don't be afraid to take on a different gig than you're used to playing. If you have never played in a department store, in a shopping mall, in a music store, in a bridal shop, or even inside a grocery store, maybe it's time to give it a try.

Sure, you may need to offer a discount off of your regular performance fees to land these gigs, but if you have CDs to sell, you will make it up in sales. Plus, you just never know who may pick up your business card and give you a call later for a much more lucrative gig. At the very least, you'll get some free promotion.

Go where you are apt to meet future clients. If you primarily play at weddings, approach bridal salons, jewelry stores, cake shops, etc., and see about performing in these retail outlets to gain exposure to brides who may want to hire you. If you primarily teach music lessons, approach full-service music stores to demonstrate how wonderful their sale instruments can sound with proper practice (you might even win yourself a spot teaching in that store, too). If you have your CDs commercially available, you can also perform in bookstores that are willing to stock your CDs. Actually, performing anywhere that people can sit down and take a listen to you can attract new fans, customers, and clients.

Many more tips are available from my book "The Musician's Guide to Brides". This book is written primarily for wedding musicians, but it's also filled with advice about marketing, advertising, and promoting your business as a working musician. It's available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, Amazon.com, and of course, at my website at www.celticharpmusic.com.

I'm looking forward to reading your feedback about performing in retail stores.

Cheers, Anne :-)

Anne Roos
Celtic Harp Music by Anne Roos
(And contact me at celticharpmusic@yahoo.com for personal consultation and mentoring-Make a living while gigging)