Monday, August 24, 2009

Six Tips for Seeking Musicians Through the Internet

The Internet is now the substitute for the Yellow Pages phone book when it comes to looking for talent for your wedding day. But is it truly better? Depends on how you use it. Here are some suggestions for getting the most out of your online musician search:

1. Search engines-Make sure you are searching within the location where your wedding or event will be held. What happens if you fall in love with a band that is 300 miles away from your wedding site? Will you shell out the money to pay for their travel, food, and accommodations? Look for wedding directories in the geographical location where you are getting married by typing something like "Weddings in Tahoe" in the search engine field. Then, look within those directories for the kind of instrumentation you are seeking.

2. Online booking agencies-These websites charge a fee to musicians for their listings. Some of these, such as gigsalad.com, are fantastic. They have a multitude of musicians listed, and you can do your homework from there to get more information. Beware of online booking agencies that charge you a fee to receive information. They should not be charging you to shop on their site (although they may want you to create a username and password so that you can save your searches when you return to their site).

3. Directories that rate musicians who are listed-How did the musicians receive those ratings? Did they pay the site owner an extra fee to receive a five star rating on their listing? And do you really want to hire a musician with less than a perfect rating? If you are looking at directories that rate musicians appearing in their listings, know exactly how they received those ratings before shopping.

4. Online booking agencies that require musicians to send bids to you-Avoid these sites, because there are usually hidden fees that are charged to the musician, and the musician may pass those fees along to you. You may save money if you phone individual musicians, after visiting their web sites, rather than going through a third party to receive bids.

5. Wedding websites-Some of the best places to find musicians online. You will find a musician who has wedding experience and will not end up hiring a band who has no idea how to behave at a wedding.

6. Booking agents online-Many are listed online. Booking agents are particularly useful if you are looking at the last minute, if you want someone else to be the point person with the musicians, or if you simply don't know where to find experienced musicians. Look for booking agents within your geographic area, then give them a call and chat. Expect to pay a commission to a booking agent, a sort of a "finder's fee", for helping you land the perfect musicians for your occasion.

A final word: Beware of comments left on blogs and directories about specific musicians. Don't believe everything you read on the Internet. Find out if your church, banquet manager, minister, event coordinator, and others at your event also recommend the musicians you are considering.

Sunday, July 5, 2009

Alex the Romantic


I received a phone call from Alex six days before his wedding. He said, “I’m getting married this coming Sunday. Are you at all available?” I get the quick details of the place and time and the answer is, “Yes! I can do it. You’ll have to get your music list to me quickly, but I’ll be there.”

Alex is like many people headed to the altar these days—He waits until he knows all the wedding services are in his budget, and then he phones around to hire those services. In this economy, people feel safer committing to their wedding plans when they know they can pay for them, and sometimes, that means making wedding plans on very short notice.

It turns out that Alex is a romantic, too. He hired me as a surprise to his bride, Gina. He knew that she would love the added touch of live harp music to accompany her walk down the aisle. Here is the music he selected for his wedding (for more information on these songs, check out my repertoire list:

Pre-Ceremony Seating Music:
1. “Beauty and the Beast”
2. “A Dream is a Wish Your Heart Makes”
3. “Earth Angel”
4. “Killing Me Softly”
5. “The Unforgiven”
6. “Yesterday”
Plus Classical music selections of my choice

Processional for 1 Flower Girl and 1 Ring Bearer:
“When You Wish Upon a Star”
Bride’s Entrance:
“Here Comes the Bride”
Music played softly behind Exchange of Vows:
“Sunny”
Recessional:
“I Don’t Want to Miss a Thing”

Post-Ceremony Music Played During Photo Session:
1. “La Bamba”
2. “Guantanamera”
3. “A Whole New World”
4. “You’ve Got a Friend in Me”
5. “Isn’t She Lovely”
6. “Stairway to Heaven”

Okay, so Alex’s taste is very eclectic, mixing Disney, Rock and Latin music. But he knew his guests’ taste and he knew his bride.

I phoned Rev. Ronald Sayed, Alex and Gina’s minister, to give him a heads up not to breathe a word to the bride that I would be performing for her wedding. He loved the idea that the harp music would be a surprise.

The wedding day came, and I arrived at beautiful Lakeside Beach at Lake Tahoe on a gorgeous, cloudless summer morning for Alex and Gina’s destination wedding. Alex, dressed in style wearing a matching hat with his beige suit, delivered single roses to mothers who were waiting. Then, Gina arrived by horse drawn carriage. As she walked up the aisle to “Here Comes the Bride”, she turned to look over at me, her eyes got very big, and then she smiled from ear to ear.

After the ceremony, guests sang along to “La Bamba” as I played, and a couple danced while I played “Guantanamera”. One guest asked me to play “A Whole New World” again, too. Guys waiting before the ceremony gave me a thumbs-up sign when they heard Metallica’s “The Unforgiven” on the Celtic harp.

Alex had it nailed. He knew what would please his bride, he knew what would please his guests, and everything went flawlessly. It’s okay for guys to get into the planning of the wedding ceremony and to offer a few romantic surprises. I’ll bet Alex had more romantic surprises waiting at the reception and later that day, too...

Tips for Brides and Grooms:

Ladies—Let your fiancé get in on the wedding plans. It’s his wedding, too. Even if he doesn’t want to be the decision maker for all your wedding details, there may be just a few that he would like to handle. It doesn’t hurt to ask and include him in the planning. Perhaps the music is most important to the groom. Or maybe he’s a foodie and wants to make the final decision on the cake or the dinner menu. Be brave and let him get in on the wedding action. Allow him to surprise you!

Guys—Most women simply melt when you spring a romantic surprise on them. Will you provide a special poem during the vows? Will you bring a red rose to give to each of the mothers? Or will you hire a harpist without telling your bride? Many brides may secretly like a little help in the wedding plans, and offering to help make decisions could relieve some of her pre-wedding stress.

Music can provide a wonderful surprise for your intended. I’ve played the harp as a surprise at wedding proposals, anniversary dinners, birthday parties, bridal and baby showers, you name it. Once, a man hired me to play for his wife as a surprise, while they dined on room service food in their hotel suite. I asked him, “What is the occasion?” He answered, “I just wanted to surprise my wife on our last day of vacation.” I played all the songs he instructed me to play for her, and she cried during dinner. She said, “I have the most romantic husband in the world!” It makes me melt just to think about it.

Some general tips about last-minute weddings and surprises: If you are not booking wedding services months or years in advance, it helps to avoid the busiest days and times of the week. You’ll find more wedding services available for midweek and morning weddings, rather than Saturdays and evenings. And if you are planning a wedding in a public area (beaches, parks, etc.), these locations are typically quieter in the morning hours.

Tips for Musicians:

It’s totally fine to take last-minute gigs, especially in this economy. Many brides and grooms don’t know how much they have to spend on their wedding services until they get closer to their date, and they make quick plans as soon as they know they have the money to tie the knot.

You need to prepare quickly when you’re booked just a few days before the wedding. If you are in the habit of taking deposits before a gig, you may need to rethink your policy on collecting fees. And then there is the fact that you’ll have very little time to practice before the big day. Don’t be concerned about the list of music you receive—As long as you can play it, don’t try to make sense of it. Trust that your client knows exactly what is best for the wedding.

And finally, if you and your music are a surprise, there’s no need to worry about how it may be received. The key is to be flexible about it all, and you’ll have a great time watching everyone’s reaction. Alex knew exactly what would make his bride and guests happy, and I was so glad to be a part of it all.

Many more tips are available from my book “The Musician’s Guide to Brides” available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, Amazon.com, and of course, at my website at www.celticharpmusic.com.

I’m looking forward to reading your stories, comments, and feedback.

Anne :-)

Anne Roos
Celtic Harp Music by Anne Roos

(And contact me at anne@celticharpmusic.com for personal consultation and mentoring—Make a living while gigging)

Wednesday, June 10, 2009

Gratitude and Contentment


This tip is a simple one, and I am reminded of it every time I perform--Gratitude.

In these tough economic times, I try to turn my mind to being grateful for what I am doing instead of getting nervous about how my calendar is filling up. And when a gig doesn't seem to go just as planned, I don't let it get to me. Instead, I think about how wonderful it is to be providing music for someone's special day or special event. Truly, I can't think of anything else I'd rather be doing.

Performing is never boring. Every wedding, every gig is different. Especially when I'm playing for a wedding, I think about the great honor it is to provide music for a very special day in someone's life. I love being part of the celebration!

Musicians whom I interviewed for my book, "The Musician's Guide to Brides" had this to say about playing for weddings:

"...It's my job, and I love it and love weddings. People are usually happy and a bit excited, the locations are usually beautiful, and music makes a meaningful contribution to the atmosphere of a significant event in people's lives."--Gwyneth Evans, Concert and Celtic Harpist

"Making a living playing music at wedding is to move, touch, and inspire others."--Seán Cummings, eighth generation bagpiper

"You play for people who might not have heard live music in years. And when things go right (and they usually do) the room is filled with joyful tears and heartfelt laughter. What's not to like?"--Tim Goldsmith, Red Davidson Trio

"I found it to be a very immediate gratification for music. People come up to you right away and thank you and compliment you vs. the symphony where the people are distant and clap politely for 15 seconds and leave!"--Van Vinikow, The Supreme Being of "The String Beings" string trio/quartet

"I love music!"--Destiny, Harpist from the Hood

What about you? What are you grateful for in your gigging experience? Does a feeling of contentment get you through the rough spots when a wedding gets crazy? And if you aren't a musician, have you experimented with taking gratitude to work with you? If so, how has it changed things? Do share your thoughts by adding your comments below. I'll cover some great ways to demonstrate your gratitude in the next blog entry...

The attitude of gratitude and hundreds of other tips are included in my book "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, Amazon.com, and of course, at my website at www.celticharpmusic.com

I'm looking forward to reading your stories, comments, and feedback.

Anne :-)

Anne Roos
Celtic Harp Music by Anne Roos

(And contact me at anne@celticharpmusic.com for personal consultation and mentoring-Make a living while gigging)

Sunday, May 10, 2009

Cathy is Late to the Altar


Cathy and her mother met me at a February bridal fair. Cathy decided right then and there that she wanted to have me perform for her wedding. Her mother paid my deposit, and I thought, “These folks are getting everything in line.”

But an interesting thing can happen as the wedding day approaches: Nervousness and overwhelm can lead to disorganization.

About a month before the wedding day, I spoke with Cathy about her music selections. In that conversation, she frantically mentioned to me that her minister would be going on vacation on her wedding day and suddenly didn’t have anyone to perform the ceremony for her. (Argh! Without a celebrant, there is no wedding!). So, I recommended she speak with Reverend David Beronio, as I knew that he traveled to Genoa, Nevada to officiate ceremonies.

She booked Reverend Dave after about a week of deciding. He confirmed this fact with me by phone, telling me, “Yes, I’ll be doing Cathy’s 3:30 pm ceremony.” Uh oh. My contract said the ceremony started a half hour later at 4 pm. I phoned Cathy to find out that she had indeed changed the ceremony time to fit into her photographer’s tight schedule. Cathy forgot to tell me. (Argh! I would have shown up with no time to set up before the ceremony began!).

Finally, things seemed to be on the right track. Cathy sent me her music list in time. These were her music choices (for more information on these songs, check out my repertoire list:

Pre-Ceremony Seating Music:
Celtic and Classical Selections
Mother’s Seating Music Plus Processional Music for 3 Bridesmaids and 2 Flower Girls:
“Canon in D”
Bride’s Entrance:
“Here Comes the Bride”
Music played softly behind Ceremony:
“All the Way” (popularized by Frank Sinatra)
Recessional:
“Angelical Hymn”
Post-Ceremony Music Played During Photo Session:
1. “Glory of Love”
2. “Moon River”
3. “Grow Old With Me”
4. “I Don’t Want to Miss a Thing”
5. “(Everything I Do) I Do It For You”

I arrived at the wedding site on schedule, at the beautiful outside lawn at the Genoa Lakes Golf Club in Genoa, Nevada . I checked in with Marie, the wedding coordinator at the Golf Club, after I had set up. She was inside Antoci’s Restaurant , busy setting up for the reception and told me that no one had arrived yet.

So, I waited and waited outside. Reverend Dave arrived and reviewed his cues with me. Still no one appeared outside, and it was 3:15, my scheduled time to start playing for the seating of the guests. So, I followed Rev. Dave inside to find out when guests would be seated and whether the ceremony was on time. I discovered that the bride was still absent, so the guests were instructed to wait inside so that they would not have to wait in the hot sun.

Soon it was 3:30, then 3:45, and still no guests outside. Finally, the bride arrived at 4 pm, a full 30 minutes late, causing the following potential problems:

1. The minister had another wedding to perform elsewhere at 5 pm.
2. The photographer had another group to photograph at 5 pm.
3. I was booked to perform until 4:15, otherwise, I’d need to ask for overtime pay (I also travel with a “roadie” or an assistant, who was on the clock as well. I’d need to pay him for his overtime, too).

Reverend Dave got things underway quickly. The ceremony ended at 4:25 pm, and Marie quietly warned the bridal party that I might be owed overtime pay. I approached the bride and groom to congratulate them. Cathy apologized profusely for her tardiness and her mother asked me how much extra money she owed. I explained that she didn’t owe me anything, but if she wanted me to play during the photo session, as I was originally planning to do, she would need to pay me for overtime. Cathy and her mother decided to forego that music due to the extra cost.

Unfortunately, the only music Cathy heard was her entrance music, the music during the ceremony, and the recessional tune.

Tips for Brides:

The number one way to insure that your wedding goes smoothly is to be on time—not just being on time for your arrival at your ceremony site, but also being on time with all your pre-wedding plans.

As you hire your wedding vendors, they will tell you when they will need specific information. Write down these due dates and tasks in a wedding calendar and refer to it on a regular basis as your wedding day approaches. Here are examples of information to include in your calendar:

1. Due dates and amounts of final payments for each of your wedding services.
2. Wedding license particulars
3. Final date to get your music list to your musicians (so they’ll have time to practice).
4. Date to have all RSVPs back from guests (so that you’ll have a final guest count)
5. Date to get your final guest count to the banquet manager (so that they will know how much food to prepare)

And there are more dates and tasks to include, depending upon what services you have hired for your wedding.

Keep a record of the email addresses and phone numbers for all your wedding vendors. This way, if you need to change your wedding date or time, or if your ceremony location has suddenly changed due to unexpected weather, you won’t leave anyone out. (I once performed at a wedding where the bride decided to have the ceremony time start a full hour earlier. She informed everyone of this fact except the minister! Needless to say, the ceremony did not start earlier, as she had planned).

On your wedding day, avoid being “fashionably late” to your ceremony. I am speaking about not planning to be on time. I’m not talking about true emergencies that are certainly unplanned, such as a flat tire on the way to the ceremony—These are excuses usually forgiven by guests and vendors.

A ceremony that begins late or runs much longer than you anticipated can have great repercussions for the rest of your wedding:

1. Your fiancé can have second thoughts about tying the knot and it’s not the best way to start your relationship with his family.
2. Guests may be unhappy that they were made to sit in the hot sun or freezing temperatures before the ceremony began.
3. Your wedding vendors may have other commitments after their contracted time to perform their services for you. Your celebrant, your musicians, your photographer, and your videographer may need to leave for another wedding and cannot work overtime for you.
4. If your wedding vendors can stay and do not have other commitments to be elsewhere, you will likely owe them overtime pay (and this can be quite expensive, when you multiply this by all the vendors involved).
5. If your ceremony ends late, this can also adversely affect your reception--Your food may be cold or overcooked, and you may owe your reception vendors overtime pay as well.

Being organized and on time with your wedding details, and being on time to your wedding, will keep your budget intact.

If you prefer to hand these details over to someone else, look into hiring your own wedding coordinator. In the long run, they can save you time and money, allowing you to relax on and before your big day. Check out the Association of Bridal Consultants.

Tips for Musicians:

Brides have a lot on their minds. Understandably, balancing their own dreams for their wedding day with the wishes of the their family members and future in-laws make some brides feel nervous and overwhelmed. And sometimes, the demands of a job or schoolwork make it difficult to keep up with wedding agendas.

There is one sure-fire way to make sure you have all the information you need prior to the wedding:
Phone the bride one week before her wedding day and review all your contracted details with her, including the date, time, location, song selections, details about set-up, parking permits, loading zones, and more. The most important bit of info to review is when final payment is due, if you are still owed a balance. And if you are contracted to perform for another wedding after the bride’s wedding, inform her that her wedding cannot run late because you cannot offer overtime.

I would estimate that for me, about 20% of the time, the bride neglects to tell me some important bit of information until this conversation. That important bit has included anything from a time or location change to having 130 guests arriving instead of 30 (suddenly necessitating amplification from me).

Yes, some plans change on the day of the wedding. If the wedding is outdoors and the weather is inclement, you’ll want to be in touch with someone in the wedding party to determine if the location has moved. Of course, checking in with the celebrant, the wedding coordinator, and the banquet manager upon arrival will keep you informed of any changes that might have been decided during the wedding rehearsal.

And if the bride arrives late, you may go into overtime (or sometimes, it’s the celebrant or a close family member who is late). If you are due overtime pay according to your contract, then ask for it. Asking for overtime pay is a bummer, because you are putting a damper on the couple’s happy day, but you have every right to ask for it. Your hired roadies and other ensemble members will be expecting the extra pay for the extra time, too. If you don’t mention your overtime rate in your performance contract, then it’s time to add it.

Many more tips are available from my book “The Musician’s Guide to Brides” available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, Amazon.com, and of course, at my website at www.celticharpmusic.com.

I’m looking forward to reading your stories, comments, and feedback.

Anne :-)

Thursday, May 7, 2009

How Do You Know if an E-Mail Inquiry is Legit?


With the present economy, e-mail scams are rampant, and wedding businesses, particularly musicians, are often the target.

Most brides and potential clients will include the question “How much?” in their initial email inquiries. They will include your name in the email greeting and may include some additional info about the time, date, and location of the gig. These are all good signs that the bride is genuinely interested in learning about your availability and talents.

However, on rare occasions, you will receive questionable inquiries. Actually, they are not inquiries at all—they are from scammers. As Steve Tetrault of GigSalad.com in Springfield, Missouri explains, “Their ultimate goal is to get you to receive a deposit check for an amount that is greater than what it should be, then ask you for the difference. Their check turns out to be fraudulent and they walk away with a few thousand bucks from you.”

Pretty scary stuff, but true.

Here are seven warning signs that you've received a fake email inquiry:

1. The email message is not addressed to anyone in particular.
It will start off with "Hello", or "Greetings", instead of "Dear Anne". This means that it was probably a mass mailing. Another test: Look at the "To:" field and the "Reply To:" field or the "From:" field in the header of the email. If these are all the same email addresses, the email was a mass mailing, not intended just for your eyes only.

2. The inquiry is riddled with exceptionally poor spellings, grammar, and punctuation.
Yes, some brides can't spell worth beans, but if you try to read the sentences out loud and find the urge to change the order of nouns and verbs, you don't have an inquiry. You have s*pam.

3. The email makes requests that do not apply to the services you offer.
If you are a string quartet, and the email is asking for a wedding DJ, it is too big a mistake to take seriously.

4. The email is giving you bogus information.
I once received an email that said the ceremony and reception would last from 11 am until 7 pm and that my services would be needed for that length of time. Really????

5. The scammer gives you a lot of extraneous info, such as a mailing address and phone number, only to say to contact them by email.
They're trying to convince you that they're for real. Don't fall for it. If an address is provided, go to MapQuest.com or YahooMaps or another map site and see if the address is a fake. You can also try calling a given phone number to see if it actually works.

6. Any email messages from overseas, claiming that they are willing to pay for your travel expenses and accommodations to perform in a foreign country.
Weddings are local events, and brides, event coordinators, and booking agents are most interested in booking local talent. It's pretty unlikely that a client who is not an established fan of yours (already on your email list) will pay you thousands of dollars, put you up in a hotel, provide your meals, and take care of your expenses to travel any distance to perform.

7. Any email from a client or event planner who is itching to pay you upfront, without any previous correspondence or conversations with you.
People aren't that eager to part with their money for any musician, and they like to do a bit of shopping around, asking questions, before they commit to spending money.

If you receive one of these wedding scam emails:

1. Don't reply.
Once you reply, the scammer thinks he has you hooked, and now that he knows he has a legit email address, he may pass your address along to all his scammer friends, too.

2. Report it as s*pam.
If you received the email through an online wedding or music directory, alert them. They'll want to put a halt to it and report it to the correct authorities. Don't blame these online directories, because they are victims as much as you are.

3. Depending upon what is contained in the body of the email, take things a step further.
You can report it to the online FBI Internet Crime Complaint Center (ic3.gov), SpamCop.net, your own Internet Service Provider, and a host of other online agencies that exist to eradicate s*pam.

The above tips, and many more, are found in my book “The Musician’s Guide to Brides”. This book is written primarily for wedding musicians, but it’s also filled with savvy information about marketing, advertising, and promoting your business as a working musician. It’s available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, and of course, at my website at www.celticharpmusic.com.

How have you dealt with con artists? Please share your comments and insights below to help others avoid these pitfalls, too.

Cheers,
Anne :-)

Anne Roos
Celtic Harp Music by Anne Roos
(And contact me at anne@celticharpmusic.com for personal consultation and mentoring—Make a living while gigging)

Monday, April 27, 2009

How to Respond to Incompetent Colleagues


When I arrive at a wedding to perform, I do a little research. I speak to the wedding coordinator and the celebrant (the minister, priest, rabbi, pastor, etc.) prior to the ceremony to get my cues and to learn of any nuances before I start playing. My job goes smoothly when I learn about updates to the ceremony agenda prior to my performance. Questioning the wedding coordinator and celebrant about particulars can make my playing seamless during a ceremony.

But what if the wedding coordinator doesn't care about my needs
and doesn't even want to take the time to talk with me? What if
the coordinator does talk to me but ignores our discussion? This
happened to me at a recent wedding, where there were more than
300 guests at a big church and more than 13 attendants walking
down the aisle before the bride's entrance. I went over all my
cues needed and the church wedding coordinator ignored me. She
mentioned she would close the doors to the room and then re-open
them to signal when the processional would begin, but the doors
remained open at all times. The flower girls were to walk in
last, which was my signal to be ready to play the bridal march.
Instead, the coordinator sent them down the aisle first, and I
was left needing to count the 11 bridesmaids before the bride was
to enter.

I was completely confused, didn't get to play the song selected
for the mother's candle lighting and seating, and it took me
until the appearance of the 2nd bridesmaid to determine that I
needed to skip to the processional music.

Things like this will happen, when other wedding vendors will
simply ignore my needs or not know what they are doing in the
first place. I've known ministers who have refused to talk with
me before the wedding to go over the details, actually admitting
that they didn't know what they were going to do anyway. I was
left to watch for a subtle nod of the head to assume that it was
time to play behind a prayer. Professional photographers and
videographers have stood right in front of me when I needed to
see the processional and bride walk down the aisle. I have played
at weddings where the reception band or DJ was within earshot,
testing their sound systems during the ceremony and drowning out
the exchange of vows. I have performed at corporate functions
when sound systems were promised and not provided, or the sound
tech showed up three minutes before I was to begin playing.

What should we do when we're doing our best job and others
muck
it up for us? Here are five tried-and-true pointers:

1. Absolutely do not let on to the bride or your client that
anything is wrong! Do not tell the bride, "Oooops. I couldn't
play the seating music for the mothers because the wedding
coordinator didn't give me my cue." Don't tell her, "The sound
guy didn't show up on time so I couldn't begin playing when your
guests arrived." Do the best you can, smile, and behave as if
absolutely everything is going perfectly. (If the bride or client
complains after the event, be careful about dissing other service
providers. If that idiot service provider hears about it, they'll
make your life miserable. Be gracious and simply apologize.)

2. If something needs to be fixed right away, quietly tell the
offending service vendor about your needs. Have your roadie whisper
into the ear of the photographer, "Please move so that our string
quartet can see when the bride is entering." If the photographer
barks back, everyone within earshot will know that the
photographer is a dolt.

3. If you have a bone to pick with a wedding coordinator or other
wedding vendor, and you assume you will cross paths with this
person again, wait until after the ceremony and quietly tell them
what went wrong, as constructive criticism. Don't ever pick a
fight with them in front of your client and their guests.

4. Forget about it if you predict that you'll never be working
with that person again. For instance, I once performed at a
wedding where my amp was misbehaving, crackling and sputtering.
Instead of quietly informing me that my mic or amp needed
adjustment, the owner of the estate where the wedding was held
yelled at me in front of all the guests seated: "The harp sounds
terrible! All we hear is sh_t". I left that wedding venue having
decided that I would never take another job to perform there
again. Thus, there was no point for me to speak to the owner
about her rude behavior.

5. Your best retaliation is to never recommend an incompetent
service provider to anyone. And if a bride or client asks you
about that person, simply say that you have other businesses that
you prefer to recommend. Don't go into detail. Don't bad-mouth
unprofessional businesses. Instead, compliment competent service
providers with referrals. They will return the favor.

These tips, and many more, are available in my book "The
Musician's Guide to Brides". This book is written primarily for
wedding musicians, but it's also filled with savvy information
about marketing, advertising, and promoting your business as a
working musician. It's available wherever Hal Leonard Books are
sold: music and bookstores, and through online retailers
including sheetmusicplus.com, Amazon.com, and of course, at my
website at www.celticharpmusic.com.

How have you dealt with unprofessional colleagues? Please share
your comments and insights.

Cheers,
Anne :-)

Anne Roos
Celtic Harp Music by Anne Roos
(And contact me at anne@celticharpmusic.com for personal
consultation and mentoring-Make a living while gigging)

Tuesday, April 14, 2009

What To Do In a Business Lull


It's April, and here in Tahoe, this is typically a slow time for gigs. It's not quite the summer wedding/tourist season, and my performance schedule is light.

Do I freak out and wonder what to do with myself or where the next dollar will come from? Absolutely not! I make lavish use of my free time, because I know it won't last and my performance calendar will soon be full again.

Need some ideas of what to do when your business is slow? None of these suggestions cost a penny, but they'll make good use of your spare time:

1. Reconnect. Contact those valuable people who have been referring you to their clients. Say "Hello!" And ask if they need more brochures, business cards, demo CDs, or any other promotional products from you. Share some marketing ideas and find out how business has been for them. Making a personal appearance at their office produces a much bigger impression than phone or email contact. So if possible, schedule an appointment and buy them a cup of coffee. You'll be surprised-they will enjoy the little break from their work tedium to visit with you. But best of all, they'll remember you the next time their phone rings with a client needing a musician.

2. Get busy online. Check your website for dead links. Do some surfing around and check out your competition. Then devise a game plan for your next website update with your webmaster. Freshen up your online social networking profiles. Upload some different songs and photos (they don't need to be new songs and photos, just different ones). Add content to your blog (What? You don't have one? It's time to start).

3. Do your homework. Discover new ways to market yourself. Check out the great marketing info available online in podcasts, blogs, e-books, and newsletters. Need help in how to sell? A great site for sales info is salesopedia.com. Need help with publicity and promotion? Check out Joan Stewart at The PublicityHound.com and Joan's "How to be a Kick-Butt Publicity Hound" E-Book. And if you are searching for info specific to the music business, for artists, and authors, start at Bob Baker's site. Refresh your career goals.

4. Go window-shopping online or in retail stores. Plan ahead to make your music sound better. Make a wish list for new equipment that you are hankering to own. Check out equipment reviews on musiciansfriend.com and even amazon.com. Talk to other musicians about which instruments and electronics they like best. Then, when the money rolls in, simply refer to your wish list, find a rock-bottom price, and make your equipment dreams come true.

5. Enter the zone. Work on some new music, play to your heart's content. Discover a new song to add to your repertoire. Create scores for the tracks for your next CD project. Compose or arrange new tunes. Or dust off some of the old stuff you love to play and get back into it. Call some friends over and make music together.

6. Get thee to a library. Read, read, read. Pick up some books on marketing or just get a fun read. You have free time...why not shut off the computer and learn something new? Park yourself in your favorite café, or sit outside on your porch or deck and become absorbed in the printed pages. Or if you are so inclined, start writing that book that you've always wanted to write.

7. Get a life. Enjoy nature: Sit on the beach or hike in the forest. Pick up a new hobby. Go to dinner and a movie with your sweetie. Play with your kids. Take a break!

Relish the time you have off from dealing with clients. Rethink your marketing strategy and make plans to build your music career. Or don't work at all-- take a vacation from your desk, your computer, your iPhone, and your Blackberry. Shut off the email and do something different. Trust that work will return and you'll feel refreshed and recharged.

New to Gigging?

You've certainly heard the phrase, "Don't quit your day job". But in this economy, many are choosing to leave their day job to do exactly what they want in life, and to make a living doing it. If you're between jobs, plan for your next career step. Whether you are a gigging musician, or a gigging freelancer in another field, I can help you to make a living doing just what you want to do, to find your own happy niche in the marketplace (and to help you manage the inevitable lulls in business).

I'm available for personal consultation and mentoring. Contact me via email to get started. And in the meantime, if you have some fabulous ways to manage the lulls in your business, please share them here.

Cheers, Anne :-)

Anne Roos
Celtic Harp Music by Anne Roos
(And contact me at anne@celticharpmusic.com for personal consultation and mentoring-
Make a living while gigging)