Tuesday, September 28, 2010
How to Survive a Bridal Show in a Down Economy
Musicians: It's fall bridal show season, and here's the big question: What 2 items cause brides to make decisions about hiring musicians at the bridal show?
1. Performing in your booth. Brides will fall in love with your music when they see and hear you live. Plus, other wedding vendors will fall in love with you, too, and recommend you to their clients.
2. Offering a discount available only at the bridal show. This means that the bride must hire you at the the show, sign your performance agreement at the show, and give you a deposit at the show. In this economy, they will make a decision, use a cell phone to confirm with their fiancés, and then do what it takes to receive a discount.
There's more info about exhibiting at bridal fairs in my book, "The Musician's Guide to Brides" published by Hal Leonard and through online retailers including sheetmusicplus.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.
Brides: How do you get in on discounts at an upcoming bridal show? Take your cell phone, check book, cash, and credit cards to the bridal show. More and more vendors offer discounts that are only good at bridal shows, so be prepared to make up your mind quickly if you want to save money on your wedding services.
My upcoming book, "The Bride's Guide to Musicians: Live Wedding Music Made Easy and Affordable" (also published by Hal Leonard) has tons of money-saving music ideas. You can pre-order it at amazon.com (available for shipping after December 15th).
Do you have more bridal show ideas? I'd love to hear them. Please share them here....