Friday, January 22, 2010

Finding the Perfect Bridal Fair to Show Off Your Talents

I will an exhibitor at the Dream Wedding Show on February 28, 2010 at 11 am-4 pm.
Located at the Cal Expo
1600 Exposition Blvd.
Sacramento, California

Before committing to a Bridal Fair, ask the following questions:

1. Has the promoter produced any other wedding fairs or is this one of their first events? If they produce shows on a regular basis, request statistics of how many brides walked through the front door. This way, you will get an idea of how many bookings are possible at the show (but if they quote 1,000, remember that you will only have time to talk with a small percentage of these brides). Keep in mind promoters may quote the number of people in attendance, not brides. If this is the case, this figure will be inflated, since brides often bring parents and friends along with them to shows.

2. Where is the show located? Brides are likely to attend shows that are in the same towns where they plan to get married. If you live in a rural town fifty miles away from where the bridal fair is held, are you willing to drive this distance for each wedding you book at the show?

3. What are the dimensions of the booth? You’ll need to determine if you, your ensemble members, your performance equipment, several chairs, and a table can fit comfortably in the space provided. After your visit to another bridal fair, you should have a good idea of how much space you will need to eff ectively promote your musical talents to brides.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including,, Sylvia Woods Harp Center catalog, and of course, at my website at

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