Wednesday, October 21, 2009

3 Easy Steps for Creating and Updating Your Wedding Music Repertoire

Step 1. Take out a few peices of paper, and some colore pencils, too. On one page scribble down the kinds of music that you play right now, making a list of your present repertoire. Be as detailed as possible. Don't stop to analyze whether your music is approppriate for weddings. Just write down the titles of every tune you know how to play comfortably, music that you know you can perform in front of an audience without stumbling or breaking into a cold sweat.

If you play different genres of music, say you can play jazz guitar and know some bluegrass tunes, use different colored pencils to differentiate between the types of music you play. Maybe use one color for up-tempo tunes and another for slow ballads. You can also separate the types of music you play by ethnicity or whether they are secular (religious) or non-secular. Take time to go through your sheet music books and include everything in your list. Take as long as you like to complete this page.

Step 2. Review this list and place things in an order that makes sense to you, an order that you could perhaps share with a potential client, a bride. Place all the pre-ceremony music together, the reception music together, the possible bridal entrance tunes together, and so on. You'll want to be prepared to offer the bride several choices for each wedding activity. Remember: Not every bride wants to enter to "Here Comes the Bride."

Step 3. Start on a new page. Make a wish list of all the kinds of music you'd like to learn to play. Write down specific titles. These may include tunes you are still working on, tunes that you're not ready to perform in front of an audience quite yet. This list will help you to determine if you should continue working on these tunes or abandon them for other music that will give you a better chance of landing you wedding gigs.

When you're done with the list , compare it with the first list of songs you know. Do the songs you want to learn fit in with the types of songs appropriate for weddings? For instance, if you play for receptions, are they danceable? Put these tunes in order, with you first choices at the top of he page.

If you are in a band or ensemble, do this entire brainstorming exercise with your band members. They may have tunes in their personal repertoires that could be worth adding to your group's song list. This exercise will also help to confirm that all the members of your group have the same goals. If they aren't interested in performing at weddings and receptions, then the truth will certialny come out through this brainstorming activity. The key to this exercise is to make sure that each member of your group is on the same collective track. Musicians who share the same goals tend to get along well together and have longevity as a group.

Brides love menus of information. When they aks you, "What do you play?" you'll now be prepared to share your repertoire list with them.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Wednesday, October 14, 2009

Do What You Do Best---Create a Repertoire

Do what you do best, and you'll love what you do. The music you play that resonates within you carries your own fingerprints. Even if other musicians can play the same songs as you do, what you bring to these sonsg is uniquely your own.

To land lucrative wedding gigs, you need to find your niche among the competition. This is know as "positioning" in marketing lingo. It means researching what makes you different from the rest of the musicians and capitalizing on these differences. Compiling your wedding repertoire is the first step to making you stand out.

"You are more attractive when you break bread with a competitor."-from Attracting Perfect Customers by Stacey Hall and Jan Brogniea of Perfect Consulting Unlimited.

How do you find out what your competition plays? There is no better time than now to enlist some allies. Make friends with other successful musicians in your geographical area and hear them perform. Get together and jam. Check out their websites. If some musicians give you the cold shoulder when you approach them in friendship, they may be viewing you as a threat, and that's their problem. Your competition can be your friends.


Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Wednesday, October 7, 2009

10 Tips on What it Takes to Play at Weddings

Here are ten general tips that will help you to be a successful wedding musician. Master these, and you'll start receiving a steady flow of referrals, inquiries, and bookings:

1. Be content with taking directrions from the bride and those she appoints to oversee her wedding, no matter how stange you think her expectations of you may be. Follow instructions with a kind smile and a nod, without being argumentative. Aim to please.

2. Educate the bride about the services you have to offer. Keep the lines of communication open so that there is absoulutey no doubt in the bride's mind that she can count on you.

3. Politely stand your own ground when necessary. Be firm regarding such issues as requesting pay, seeing that you are provided with your performance requirements, and squelching impossible demands.

4. Possess a willingness to offer helpful suggestions about how to select weddings or reception music, without actually making up the bride's mind for her. In other words, if you disagree with the bride's musical taste, or you don't like playing the songs she has chosen, let her know why. If she insists, play what she wants to hear anyway. Understand that she is creating her own personal memories with the music she chsooses.

5. Accept the fact that you will be performing background music while people are talking and mingling. You are not a "diva"-You don't have to be the center of attention.

6. Perform smoothly and with confidence. Understand that if you dispaly a lack of confidence, the bride and the other wedding professionals on your team will have a lack of confidence in you too.

7. Look food, No, look GREAT! Smile. Look like you are having fun when you play, Take good care of yourself and the clothes that you wear. Take good care of your equipment, too.

8. Realize thsat you can learn from other experiences.

9. Know that a positive attitude makes you a magnet for enjoyable, high-paying wedding gigs. You'll be viewed as a calm professional. Brides will appreciate that your feathers don't get fuffled too easily. Better yet, other wedding vendors will see that you can handle
situations that come up at a wedding with ease, and they will want to work with you again. They'll refer you over and over.

10. Love what you do and success will come. Show you love of what your do with gratitiude. Thank the bride, your clients and other wedding vendors, and everyone who crosses your path.

These tips are designed to help your set parameters for what you are and to help guarantee success at future wedding gigs.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com,
Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Friday, September 25, 2009

The Right Mindset-The Bride is the Star, Not You

Performing at weddings is much more than simpy playing well. It's more then creating a lovely atmosphere for tying the knot, and it's more than supplying the right party music to get people up and dancing at a reception. Unlike other gigs where you can play any tune you wish within a certain sytle, this is the bride's big day and she is in charge. She gets to select the special music that will make her day magical. This requires clear communication between the bride and the musicians.

This might sound easy at first. So, you just explain to the bride what selections you can perform, she chooses, and then you show up at the wedding and play. Just like any other gig, right? Not so fast...

The bride is unlikely to have hosted or coordinated other big events in the past and therefore will be inexperineced in event planning. Because of this fact, she may have very different expectations of what you can and cannot play, where you can set up, how to pay you, and so on.

The wedding itself, and the planning of it, can be an emotional rollercoaster for a bride. Often she'll hold a picture in her mind of her perfect wedding, and she'll do anything for her wedding day to match her fantasy. She'll enter into wedding planning with these expectations, while she is wrestling with the expectations of her fiance', her parents, and her future in-laws. Sometimes a bride will crack under this pressure, rendering her nervous, indecisive, or overly concerned with non-essential details.

Accept the very real stress a bride may be under and hold her hand through this process. Educate her about what you need from her, from music selection to the kind of performance area that you require, Don't assume she is experienced with party planning. It's also good to do this even with a bride who will be having a smaller wedding, eloping, and getting marrided for a second time, or simply renewing her vows. This bride may be more flexible and relaxed, but she still needs to have the same level of communication with you as a nervous and excited bride with big wedding plans.

Wedding muiscians are an important member of a team of wedding vendors consisting of the celebrant, the event coordinator, the banquet manager, the photographer, the videographer, and any number of other service providers. We all work together to make the bride's day memorable. Wedding musicians are part of the bride's "supporting cast". We are not interested in upstaging or stealing the spotlight from her. She is the star on her wedding day.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at Celtic Harp Music by Anne Roos

Thursday, September 24, 2009

September Tips for Musicians & Entrepreneurs--Education is the Key to Communication

Regardless of your business, whether you are a musician, a wedding professional, or an entrepreneur in another field, the way to keep communication lines open and to keep your client happy is to educate them about what you do.

As a harpist, most people who initially contact me to play at their wedding or special event may have never thrown another big party before. A bride may have a specific picture in her mind of her perfect wedding, so she'll enter into the wedding planning with these expectations. She may also be wrestling with the expectations of her fiancé, parents, and future in-laws, too.

Accept the very real stress a bride may be under and help her through this process. Educate her about what you need from her, from music selections to the kind of performance area that you require. Don't assume she is experienced with party planning. Even for more relaxed clients who are planning smaller, less formal weddings, they still need to have the same level of communication with you as more stressful clients.

No matter what your line of business may be, inform the client every step of the way about what you'll do for them. Even after they commit to hiring you, don't drop these lines of communication. If they are considering whether to hire you, educate them about yourself, don't "sell" yourself. When offering referrals, educate your client about others, and don't push. And certainly, if a dispute arises with your client, think in terms of educating them about the way you handle business, not in terms of winning an argument.

In the wedding business, educating the client averts wedding disasters. And in all business fields, educating your client results in customer satisfaction, loyalty, and yes, referrals for new customers. Read more general information about weddings and at my Celtic Harp Music blog. Feel free to go there and leave a comment.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Wednesday, September 2, 2009

When the Unthinkable Happens

It is the one thing that musicians and performers dread. We’re all human, and it can happen. I am referring to double-booking. (Yikes!). Maybe two contracts got stuck together in your files and you didn’t realize you had booked that second wedding on the same day. Or perhaps you transferred the time of the gig from the contract to your calendar incorrectly. Or maybe a fellow band member booked a gig and didn’t tell the other members. However it happened, it can be a real jam.

Beyond double- and triple-checking your availability when a client calls, if you get stuck with two jobs that are just too close together, here is what you can do:


Arrive at the second job earlier that day and drop off equipment (instruments, amps, etc.). Set up as much as possible. Then, go off to your first job with another set of equipment. When you are done at the first job, you will be able to cut down on set-up time when you arrive at the second job because you won’t have to load in. Doing this really helped me when I was in this pickle very recently, and neither of my clients were suspect of anything amiss. (Caution: Of course, make sure you can leave equipment at the first gig in a secure location.)


Certainly, if you can only do the two jobs by cloning yourself and your band members, then you’ve got to give up one of the jobs. Select the job that will be easier to refer to someone else. Find a replacement before you phone your client to give them the bad news. Give your potential replacement all the details about the gig, including your client’s music choices, so that when the client phones them, you will have done all the legwork for them. If you cannot find comparable substitute musicians for the gig, contact your favorite booking agent or wedding coordinator and explain the situation to them.


When you speak with your client, tell them that you have found another musician or band for them. Talk up the other band’s great attributes, give your client their number, and tell them, “Let me know what you would like to do after you speak with them.” Or, refer them to a reputable booking agent or wedding coordinator. One referral is enough—The point is to save your client from needing to contact a bunch of different referrals.


Next, put everything in writing: Your conversation with your client, their decision about whether to have money refunded or sent to the alternative act, and your sincerest apologies. Follow the rules that you established in your performance agreement regarding cancellations, and cite these guidelines verbatim in your letter. Mail this letter to your client (keeping a copy for your records), along with any money owed to them. Then, breathe a sigh of relief.


Even if your client decides they don’t want to book the other performers you recommended, they will appreciate the effort on your part and there is a better chance they will react in a rational way to your news. By the way, handle any gig that you have to cancel for any reason in this manner, even if you didn’t double-book.


Tips for Brides, Event Planners, And Anyone Hiring Performers


Musicians are human. We make mistakes. Life gets in the way and sometimes we need to cancel a performance for rational reasons: family events, surgery, pregnancy, and all kinds of other things, including accidentally double-booking. We’ll try our best to find you a replacement act when these things happen, but if we don’t, please ask us to help you. We may know great booking agents or wedding coordinators who can also help. And we’ll happily return your deposit or send it along to the replacement act you select. We are truly sorry when we need to cancel.


Tips for Musicians:


Understand how your client feels when you need to cancel. Be honest with them. Then, help them as much as possible, even if they get irate. I’d be upset, too, if I suddenly couldn’t have my favorite band play at my event. A little sincere compassion goes a long way.
Many more tips are available from my book “The Musician’s Guide to Brides” available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com , amazon.com, and of course, at my website at http://www.celticharpmusic.com/productcart/pc/viewPrd.asp?idproduct=9

I’m looking forward to reading your stories, comments, and feedback.
Anne :-)


Anne RoosCeltic Harp Music by Anne Roos
(And contact me at anne@celticharpmusic.com for personal consultation and mentoring—Make a living while gigging)
Painting is by Edvard Munch and is called "The Scream"

Monday, August 24, 2009

Six Tips for Seeking Musicians Through the Internet

The Internet is now the substitute for the Yellow Pages phone book when it comes to looking for talent for your wedding day. But is it truly better? Depends on how you use it. Here are some suggestions for getting the most out of your online musician search:

1. Search engines-Make sure you are searching within the location where your wedding or event will be held. What happens if you fall in love with a band that is 300 miles away from your wedding site? Will you shell out the money to pay for their travel, food, and accommodations? Look for wedding directories in the geographical location where you are getting married by typing something like "Weddings in Tahoe" in the search engine field. Then, look within those directories for the kind of instrumentation you are seeking.

2. Online booking agencies-These websites charge a fee to musicians for their listings. Some of these, such as gigsalad.com, are fantastic. They have a multitude of musicians listed, and you can do your homework from there to get more information. Beware of online booking agencies that charge you a fee to receive information. They should not be charging you to shop on their site (although they may want you to create a username and password so that you can save your searches when you return to their site).

3. Directories that rate musicians who are listed-How did the musicians receive those ratings? Did they pay the site owner an extra fee to receive a five star rating on their listing? And do you really want to hire a musician with less than a perfect rating? If you are looking at directories that rate musicians appearing in their listings, know exactly how they received those ratings before shopping.

4. Online booking agencies that require musicians to send bids to you-Avoid these sites, because there are usually hidden fees that are charged to the musician, and the musician may pass those fees along to you. You may save money if you phone individual musicians, after visiting their web sites, rather than going through a third party to receive bids.

5. Wedding websites-Some of the best places to find musicians online. You will find a musician who has wedding experience and will not end up hiring a band who has no idea how to behave at a wedding.

6. Booking agents online-Many are listed online. Booking agents are particularly useful if you are looking at the last minute, if you want someone else to be the point person with the musicians, or if you simply don't know where to find experienced musicians. Look for booking agents within your geographic area, then give them a call and chat. Expect to pay a commission to a booking agent, a sort of a "finder's fee", for helping you land the perfect musicians for your occasion.

A final word: Beware of comments left on blogs and directories about specific musicians. Don't believe everything you read on the Internet. Find out if your church, banquet manager, minister, event coordinator, and others at your event also recommend the musicians you are considering.