Showing posts with label Hal Leonard. Show all posts
Showing posts with label Hal Leonard. Show all posts

Tuesday, August 3, 2010

Turning and Avocation into a Vocation

The following was originally posted by Caroline Dowd-Higgins from her blog "This is Not the Career I Ordered" on August 2, 2010

Finding it hard to sit still at a desk job, Anne Roos had many occupations over the years before she found her dream career. She was a high school teacher in northern California but didn’t feel supported by the administration and soon burned out because it was not a good fit. All along she had been pursuing her passion on the weekends as a harpist for weddings, concerts and special events. But could she actually make money as a full-time musician?

Turning and Avocation into a Vocation

Anne knew she needed a change from the monotonous filler jobs that were not honoring her passions or her values. She longed for a career that stimulated her intellectually, artistically, and financially, so she took the plunge and decided to make playing the harp her livelihood and not her avocation.

In college, Anne studied music theory and received her formal music education at the University of California, Los Angeles (UCLA). When the Celtic harp piqued her interests, she studied harp techniques from world-renowned harpist Sylvia Woods and contributed to her book Music Theory & Arranging Techniques for Folk Harps. Anne also studied professional stage performance with Ed Hooks (San Francisco, CA) and at the Living History Centre (Novato, CA). Fully trained as a professional musician, Anne didn’t pursue the Celtic harp as a career option right out of university but is now enjoying the opportunities to perform, market, and promote herself as a freelance musician.

From the Wedding March to Frank Sinatra

Her performance career started with Renaissance fairs, and she quickly became a favored soloist for many other types of events. Anne is especially popular for weddings and corporate events. Her concert performances attract international acclaim—Anne’s music has been featured on United Airlines in-flight Music Service. Her music repertoire spans traditional Celtic (Irish, Scottish, Welsh), English, folk, religious and secular, Early, Renaissance and classical music, to Broadway, contemporary modern, popular movie music, Beatles, rock and jazz, and her range is virtually unlimited.

Anne can easily provide the traditional “Canon in D” and “Here Comes the Bride” for a wedding processional, but can also play classic Frank Sinatra or Metallica at a reception. Her ability to faithfully play this broad range of musical styles has made here a popular and much sought after musician for all types of events.

Anne also has a number of CDs available on the market. Her recordings are unique—Her recent releases are actually little books with CDs tucked neatly into the back page. This way, instead of simply buying downloads, her customers have the option of buying souvenir of Anne’s performance that has added value as a gift item.

Risky Business

So why didn’t Anne start out her career as musician and bypass teaching and all the other jobs? At that point in her life, being a musician seemed too risky and not a practical way to earn a living. But over the years, Anne developed a true sense of what she really values on the job and all things kept pointing back towards what she really loved – the Celtic harp.

She now appreciates the opportunity to make her own decisions. She chooses her own bosses in the form of clients for whom she performs. When she made the commitment to give the harp a go seriously, she kept a part-time job at a book store until her scheduled gigs became a full-time endeavor. These baby steps allowed her to pursue guerilla marketing to get the word out about her offerings and made the transition financially feasible.

Since Anne is her own agent, publicist, and marketing specialist, she has become an expert at building professional relationships. Much of her work comes from referrals so it is imperative that she make each client happy, especially the brides, in order to keep the business moving forward. Brides talk to each other so this network has become very valuable in building her business.

Keeping the Brides Happy

Anne is also a published author and considered a wedding music specialist with her book “The Musician’s Guide to Brides”, published by Hal Leonard books as a how-to manual for musicians who are interested in performing at weddings. She also wrote an upcoming book, through the same publisher. It’s for brides and is called “The Bride’s Guide to Musicians: Live Wedding Music Made Easy and Affordable”, due on the market in December of 2010.

Anne counsels and mentors musicians and entrepreneurs to help them make a living by gigging and provides amazing information and resources on her blog: What’s Up With That Gig? This is a wonderful way for Anne to pay-it-forward to others who are paving their way as a professional musician. She covers topics like writing a press release, marketing tactics for musicians and tapping into your business intuition.

Anne also hired a virtual personal assistant to do much of the administrative work for the business so she can focus on making music and meeting with new clients. The human touch is what distinguishes Anne’s business. She takes pride in meeting with prospective clients in person to get to know them and design music for their event in a more personal and customized way.

While business has steadily increased, Anne remembers the early days when she would take any job she could get because she needed the money. She later developed a 6th sense, an intuition of sorts, about which clients she would enjoy working with, ensuring that they would derive maximum benefit from her performance.

Anne really appreciates being her own boss and being able to take time off when she needs it. She has also learned to hire others who do what she cannot to make her business more successful. Her website is her best marketing tool and includes audio and video examples of her work plus an online store where clients can buy her books and many recordings.

A Tweeting Harpist

The rise of social media has helped Anne connect with clients on Twitter, Facebook, blogs, and elsewhere on the ‘net. She is a Celtic harpist with an online presence and finds these resources incredibly beneficial to continue to build her brand and client base.

While classroom teaching was not a good fit in a previous life, Anne now enjoys working with students presenting a number of educational demonstrations for school assemblies annually. She presents workshops and teaches private lessons when her busy performance schedule permits. Anne enjoys teaching students one-on-one, and even does so utilizing computer teleconferencing software, such as Skype. Her public performances include appearances in venues both small and grand: from book stores, private clubs, and café concert venues to resort hotels, cruise ships, Highland Games, Celtic and Renaissance fairs, wineries, meditation retreats, and convention centers. She has accepted invitations to perform for many dignitaries at home and abroad, including, the Lord Mayor of Dublin, Ireland!

Join the Club

Anne told me that she will know she has made it when she can book a private plane to take her and her harp to play gigs wherever she wants around the world! But seriously, she always welcomes new opportunities. At present, Anne is located in the Lake Tahoe region but she aspires to grown her business to take on more international performance opportunities.

For now, this Celtic harpist is very happy playing to her strengths and living her passion. While most musicians transition the other way from a musical career to something else, Anne has taken her musical role to new heights and is thriving with a multi faceted career that includes performance, consulting, teaching and advising other musicians. She even formed a Celtic Harp Club for fans who can follow her travels and receive a free download of her music.

Anne’s Advice and Action Steps:

Hire professionals to do what you can’t. It will save you time and money in the long run.
Seek out resources and support from trusted referrals.
Don’t quit your day job. When transitioning into a new career as an entrepreneur, retain and income until you know it’s time to move on.

Quote: “Take baby steps to realize your dream. It will happen but be patient and always ready.”

Thursday, April 22, 2010

When Your Client Isn’t the Bride-Part 3

This is the last in a 3-part series on the ups and downs with working with a client that is not the bride.

When Your Client is the Mother of the Bride, the Groom, or Other Family and Friends of the Bride

These people, the bride’s loved ones, are emotionally connected to the wedding details, unlike booking agents or wedding coordinators.

Most of the musicians I interviewed had no problems or issues working with the mothers of brides, or any of her family and friends, for that matter. They typically do not hover about musicians on the wedding day, because they are part of the wedding party and busy tending to other activities. As long as they are speaking for the best interests of the bride and groom, family members are a pleasure to work with.

The trouble arises when a loved one, typically the mother of the bride or the mother of the groom, makes decisions about your services without consulting with the bride and groom first. Then she is no longer working for the wedding couple’s best interests.

It’s rare when a conflict of interest arises between the wedding couple and the person who actually hired me. When it does, I try to be as diplomatic as possible. I listen to the bride’s concerns and then explain my situation: Her mother signed my contract, and therefore, I must follow her instructions. Then I ask the bride if she can discuss the issue with her mother and come to a mutual agreement.

The person who signs my contract has “veto power.” That’s the way it is, legally. So, I take the time to explain this to the bride and groom if differences of opinion come up. Open communication is the key.

I’ve barely touched the surface of the problems that can arise at weddings and how to solve them.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Tuesday, April 13, 2010

How to Use Your Intuition in Business

We really do have this thing called "intuition" that keeps us protected. Everyone has it, but it seems that in modern times, some people pooh-pooh it as some kind of hocus-pocus. They seem to think that we always need a rational reason for decisions that we make. We don't.

Our gut feelings are ingrained in us. They are what primitive man used for survival. And these feelings are still within us.

We can choose to listen to that little voice that tells us when something seems fishy:

For musicians: When you have a client that wants to book you, but your gut feeling tells you, "This bride is going to be trouble." Or when you're in contact with an instrument buyer or seller and your gut feeling tells you, "This person is running a scam." Or when the booking agent has a dream job for you and your gut tells you, "This job is a myth and this agent is a weasel." Or when the flutist across town wants to team up with you and your gut feeling tells you, "That person will be impossible to work with."

For brides: When you are ready to hire a wedding coordinator, but your gut says, “This person is not going to let me make any decisions.” Or when you talk to any wedding vendor and you feel that maybe, just maybe, their services don’t match up to all their hype. Or maybe you get the feeling that the minister, as kind as he is, will put everyone to sleep at your wedding ceremony.

For everyone: When you doubt that an email inquiry from a client or a service provider is legit, you’re probably correct.

Heed your intuition! Even if you have absolutely no physical evidence that anything will go wrong, your intuition is trying to protect you.

For every plane crash, there are always a handful of people who say, "I just had a feeling that I should change flights, so I did." There is a fantastic book on the subject called, "The Gift of Fear". Specifically, it tells women how to listen to our intuition to prevent physical harm from killers and rapists. But the book is really for everyone, teaching us the signs to look out for when someone is not whom they make themselves out to be.

But I digress. I believe that in business, when we aren't so hungry for money--to land a big paying gig, to sell an instrument, to get a great deal on a used instrument, to find the cheapest wedding service, to close the business deal--we listen more to this little protective voice. It's really okay to say, "No thank you" when you think something is amiss. Later, you might find out that you were absolutely correct to do so. You don’t need to justify your decision.

Cheers,
Anne :-)
---
Celtic Harp Music by Anne Roos
http://www.celticharpmusic.com/
Author of "The Musician's Guide to Brides: How to Make Money Playing Weddings" published by Hal Leonard Books

(Also find me on Facebook and myspace)
and soon,
“The Bride’s Guide to Musicians: Live Wedding Music Made Easy and Affordable”

FYI, my book, “The Musician’s Guide to Brides”, available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com and of course, at my website Celtic Harp Music by Anne Roos

I’d love to hear your thoughts about how you have used intuition in your business and personal life. Please add to the discussion.

Monday, January 25, 2010

The Wonderful World of Interactive Gigs

I started the New Year off performing for Edie’s 70th birthday party. What a blast. Her husband, Jack, invited me to play for the birthday dinner at a popular Chinese restaurant in old town Folsom, California. Jack made all the musical selections with me beforehand, and he asked many questions about the tunes. I just thought he was interested, but he made a game of it at the birthday party.

Once everyone was seated, Jack announced to all guests the instructions to the game: They would hear one tune played on the harp that was the love song from the movie “Ghost”, and another tune that was made popular in the movie “Ordinary People”. As soon as someone hears the song, they need to raise their hand and shout out the answer. That person would get a prize (a free sandwich coupon at a local eatery).

Not only did the guests become attentive to the music between their courses of egg rolls and chow mien, it struck up all kinds of conversations about music. And Edie, the guest of honor, was having a great time, as everyone sang “Happy Birthday” accompanied by me on the harp.

My next gig this year was performing for a corporate dinner party at the lovely Edgewood Country Club here at Lake Tahoe. A meeting planner booked me for the performance, and she didn’t know the age group that would be attending the party. So I brought along a wide assortment of sheet music, just in case guests would have requests. Turns out they began requesting music from the moment I began playing Sting’s “Field’s of Gold” and the Beatle’s “I Will”.

In the middle of the festivities, the host announced me by name and said I’d be playing something unusual on the harp for everyone. I selected “Stairway to Heaven”, which was met with “Woot! Woot!” from the crowd. Then, they held up their cell phones, lighters, and candle centerpieces to show their appreciation. I received a big round of applause, quite unexpectedly.

When a gig becomes interactive, it’s great fun for the musicians and the guests. It’s the reason to have live music at an event—getting the guests involved in music that is organically created at any moment.

Tips for Brides, Event Planners, And Anyone Hiring Performers

Invent ways to have your guests interact with the musician. You could include a musical guessing game, allow your guests to throw out requests to willing musicians, do live karaoke with your musicians, pair up songs to announce different events at your party, and more. The music can become the party game or centerpiece of your event, and people will long remember the music afterwards.

Tips for Musicians

Extend your repertoire. Be willing to take requests, accompany others, or simply show off a tune that people won’t expect. Learn to read the crowd by their age ranges and trust your instincts to play what you know they’ll enjoy. It’s a lot of fun to be flexible and surprise your audience.

I have a friend who leads a string quartet, and to this day, one of the most surprisingly popular tunes his ensemble plays is the theme from the Flintstone’s cartoon. Blows the socks off of anyone who may think they are a stuffy string quartet. And I can’t tell you how many people crave hearing “Stairway to Heaven”, “Free Bird” and perhaps a Nirvana or Metallica tune on the Celtic harp. You become a popular commodity when you can think outside the box and provide some unexpected entertainment for your guests. Word gets around about your abilities and you’ll get more bookings.

Have a wonderful New Year and make sure to check out more tips for musicians in my book “The Musician’s Guide to Brides” (which also contains great marketing ideas for all gigs) available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com , and of course, at my website at http://www.celticharpmusic.com/productcart/pc/viewPrd.asp?idproduct=9
I’m looking forward to reading your stories, comments, and feedback.

Anne :-)

Anne Roos
Celtic Harp Music by Anne Roos

(And contact me at anne@celticharpmusic.com for personal consultation and mentoring—Make a living while gigging)

Thursday, December 10, 2009

How to Use Photos for Your Business Cards or Brochures

The photos that you print on your brochures or business cards, or that you post on your website and save for press releases and paid advertisement, must all accomplish one thing: they visually must tell who you are. This snapshot of you needs to fit into the bride’s imaginary picture of her perfect wedding day. How can you visually make yourself fit into her picture?

Here are some general thoughts about photos:

1. A professional photo makes you look professional.
Shop for a photographer who has produced the “look” that you want. View their portfolio. A good photographer will be able to get the photo to reveal something about the subject’s personality.

2. Include your instruments in all your photos. The kinds of band shots you see on MySpace.com do not cut it here, where the band members are standing around, looking cool, without an instrument in sight. A bride wants to see exactly what you’ll look like when you
perform for her, which means she also needs to see what your instrument looks like. If you are in a band, your wedding PR photo should show everyone holding his or her instruments. It could be a still shot or an action shot, with everyone playing. It doesn’t matter as long as your instruments and your faces can be seen plainly.

3. Dress like you would dress when you are performing at a wedding. Look the part. A bride wants to see how you will show up at her wedding. Will you show up in a tux and cleanly shaven, or will you be wearing the trendiest shirt, unbuttoned to your waist, with your hair gelled so it sticks straight up? Which picture fits the bride’s fantasy the best?

4. Recruit the services of a make-up artist, if needed. Women should wear heavier make-up for photo sessions. With digital photography, you can see exactly what the camera sees right after the picture is snapped. You’ll have instant feedback about how your make-up looks. But when the photographer is snapping away, there won’t be any time to review your make-up in each shot.

5. Your band or ensemble must look like a cohesive group. This goes further than making sure everyone is dressed like they are in the same band. Facial expressions should be the same, too, with no one member looking off in a diff erent direction wearing a scowl when
everyone else is looking into the camera with a pleasant smile.

6. Update your photos anytime your appearance changes. These changes include changes of personnel in your band or ensemble, significant weight changes, dramatically
different hair styles or colors, wearing contact lenses instead of glasses, and so on.

7. Show that you love what you do. Your wedding PR photo is not one of those photos that are taken of models in high-fashion magazines, where they look posed with serious looks on their faces. Look like you love playing for weddings!

Publicity photos and graphics can help you double the coverage you're now getting.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Wednesday, November 4, 2009

How to Package and Price Your Services

Design three basic performance packages.

Why three? Read below:

The Highest Cost Package—
This contains your most performance time available for a wedding and all extra services you’re willing to provide. Because it’s your premium package, you’ll want to price it as such.

The Lowest Cost Package—
This enables brides who have very small weddings or very small budgets to afford your services. This package is your minimum—your minimum of how much time you will perform and the minimum of what the bride can afford to pay you. This package is the answer to the bride’s question of, “What is your minimum?”

The Best Value Package—
This package is in the middle of your price range. When a cost-conscious bride finds out that there isn’t that much included in your lowest cost package, she’ll be willing to pay a little more to receive more value.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Wednesday, October 28, 2009

Essential Items Needed When Gigging

Here is a list of essential items you will need when traveling to a gig. Don't leave home without them!


1. Your instrument, of course. You should have a protective,waterproof case for it, either a soft gig bag or a hard shell case. Pack with your instrument,
all of the items that you directly use with your instrument (a full set of strings, drum sticks, bows, rosin, etc.).

2. Your favorite seat to sit upon. Your comfort is tantamount to having a good time
performing. Bring your favorite portable chair, bench, or stool. If you don’t, your client is apt to
offer you something that will be uncomfortable. A client once offered me a chaise lounge chair to sit upon while performing. Can you imagine playing harp while sitting on one of those things? I couldn’t either, and thankfully, I brought my own folding chair instead.

3. Strong, waterproof bags for your sheet music. In case you need to scribble a line or two of music at a gig, also keep some blank manuscript paper, a pencil, and an eraser handy at a gig. Post-it sticky notes are good, too, because you may need to write some last-minute cues on your sheet music. My favorites heet music gig bags are Tuxedo Bags, made by Humes & Berg.
These cordura bags are indestructible, and they’ll fit tons of sheet music. (Humes & Berg also makes a wide selection of cordura soft cases for instruments.)

4. A music stand. Invest in a solid metal music stand, and save the cheap wire stand as a spare. A solid stand is less likely to fall over in the wind or when someone backs up into it, and if you play a cello, double bass, or harp, you’ll avoid scratches on your instrument. You’ll also be able to place large books or heavy binders on a solid stand without their falling off . Manhasset has a solid, fold up stand called the Voyager. It’s more money than a wire stand, but it’s worth the added investment.


5. A soft case for your music stand. It’s a nuisance when a wire stand suddenly opens up while carrying it, and it is pretty painful to drop a Manhasset stand on tender feet. These are reasons enough to have a soft carrying case for your music stand.


6. A tough waterproof bag on wheels. Place all your small peripheral items in this bag. What works best for me is a 20''rolling carry-on flight bag that I purchased from a factory outlet store. Purchase it in person, not online, so that you can see the capacity, the design of the interior, the number and size of pockets, and the quality of the bag. Don’t purchase a bag that will fall apart in a few months. It needs to be rugged. Fill this bag with:

a) An electronic tuner and an optional alligator clip cord or another cord to connect it to your instrument pick-up. Itis easier to tune in noisy environments if you can plug yourtuner directly into your instrument pick-up.

b) Extra batteries for your electronic tuner.

c) A fix-it kit for your instrument: wrenches, pliers, wirecutters, you name it
. I place all this stuff in a Dobbs kit (a men’s travel toiletry kit) so that I can easily find it inside therolling gig bag.

d) Gaffer’s tape and masking tape. Don’t bring duct tape, because it will leave a sticky mess wherever you use it. Gaffer’s tape looks just like duct tape and is just as strong, but it can be easily removed without gummy residue. I have used gaffer’s tape for anything from sticking a loose pick up back inside my harp, to taping down cords on the floor to avoid accidents, to fixing the hem on a gown. It’s truly indispensable. Masking tape is also very useful to have handy, just in case you need to write on it. I also use masking tape to cover unused input or output holes on my amp when I’m performing outside (it keeps bugs and sand from ending upinside my amp).

e) Sheet music clips to hold down your music in breezy conditions or to keep your music books open. Don’t use clothespins; they look too tacky for a well-paid musician to use at weddings. You can purchase see through clips at standard music stores or any number of online retailers.

f) A doorstop. Keep doors open while you are loading and unloading musical equipment.

g) Instrument polishes and polish cloths. You’ll be amazed to see the gunk that can get on an instrument, especially when performing outside.

h) Personal emergency items. In the summer, I take mosquito repellent lotion with me, along with antihistamine, since I am allergic to mosquito bites. I also bring along sun block. In the winter, I take hand warmers with me, the ones that can be purchased in camping stores. I place them in my pockets so that when I have some downtime at a wedding, I can keep my hands warm. Aspirin and Band-Aids are year-round emergency items for me, along with a nail file, Kleenex, and cough drops. I usually keep them in my purse or car, but they can also be contained in the rolling gig bag. You might have others items necessary for your own personal comfort that you’ll want to drop into your bag, too.

i) Extra business cards and brochures. You may wish to keep business cards in your wallet or purse, but it’s good to know that you have more in your rolling gig bag if you run out. If you are using amplification, also store the following items inside the rolling gig bag.

j) Lots and lots of extra batteries for all of your electronic devices.

k) Power AC adapters to recharge your electronic devices. If you are using a battery-operated amplifier, these adapters will save you if your batteries run low.

l) Warranties and instruction booklets for your tuner and amplification devices. When your equipment malfunctions, you’ll be able to trouble-shoot on the spot.

m) A wide assortment of cords. Over the years, I have collected cords that I don’t presently use with my equipment. I still carry them with me to all my gigs. Why? I can plug into house sound or into onsite P.A. systems that will enable my harp to be heard well in that particular location. Some of these spare cords will just do the trick, fitting right into asound system built for the wedding or reception site.

n) Velcro straps for tying up your cords neatly.

So, now you are fully prepared to anything unexpected that may come along.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Wednesday, October 21, 2009

3 Easy Steps for Creating and Updating Your Wedding Music Repertoire

Step 1. Take out a few peices of paper, and some colore pencils, too. On one page scribble down the kinds of music that you play right now, making a list of your present repertoire. Be as detailed as possible. Don't stop to analyze whether your music is approppriate for weddings. Just write down the titles of every tune you know how to play comfortably, music that you know you can perform in front of an audience without stumbling or breaking into a cold sweat.

If you play different genres of music, say you can play jazz guitar and know some bluegrass tunes, use different colored pencils to differentiate between the types of music you play. Maybe use one color for up-tempo tunes and another for slow ballads. You can also separate the types of music you play by ethnicity or whether they are secular (religious) or non-secular. Take time to go through your sheet music books and include everything in your list. Take as long as you like to complete this page.

Step 2. Review this list and place things in an order that makes sense to you, an order that you could perhaps share with a potential client, a bride. Place all the pre-ceremony music together, the reception music together, the possible bridal entrance tunes together, and so on. You'll want to be prepared to offer the bride several choices for each wedding activity. Remember: Not every bride wants to enter to "Here Comes the Bride."

Step 3. Start on a new page. Make a wish list of all the kinds of music you'd like to learn to play. Write down specific titles. These may include tunes you are still working on, tunes that you're not ready to perform in front of an audience quite yet. This list will help you to determine if you should continue working on these tunes or abandon them for other music that will give you a better chance of landing you wedding gigs.

When you're done with the list , compare it with the first list of songs you know. Do the songs you want to learn fit in with the types of songs appropriate for weddings? For instance, if you play for receptions, are they danceable? Put these tunes in order, with you first choices at the top of he page.

If you are in a band or ensemble, do this entire brainstorming exercise with your band members. They may have tunes in their personal repertoires that could be worth adding to your group's song list. This exercise will also help to confirm that all the members of your group have the same goals. If they aren't interested in performing at weddings and receptions, then the truth will certialny come out through this brainstorming activity. The key to this exercise is to make sure that each member of your group is on the same collective track. Musicians who share the same goals tend to get along well together and have longevity as a group.

Brides love menus of information. When they aks you, "What do you play?" you'll now be prepared to share your repertoire list with them.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at http://www.celticharpmusic.com/.

Friday, September 25, 2009

The Right Mindset-The Bride is the Star, Not You

Performing at weddings is much more than simpy playing well. It's more then creating a lovely atmosphere for tying the knot, and it's more than supplying the right party music to get people up and dancing at a reception. Unlike other gigs where you can play any tune you wish within a certain sytle, this is the bride's big day and she is in charge. She gets to select the special music that will make her day magical. This requires clear communication between the bride and the musicians.

This might sound easy at first. So, you just explain to the bride what selections you can perform, she chooses, and then you show up at the wedding and play. Just like any other gig, right? Not so fast...

The bride is unlikely to have hosted or coordinated other big events in the past and therefore will be inexperineced in event planning. Because of this fact, she may have very different expectations of what you can and cannot play, where you can set up, how to pay you, and so on.

The wedding itself, and the planning of it, can be an emotional rollercoaster for a bride. Often she'll hold a picture in her mind of her perfect wedding, and she'll do anything for her wedding day to match her fantasy. She'll enter into wedding planning with these expectations, while she is wrestling with the expectations of her fiance', her parents, and her future in-laws. Sometimes a bride will crack under this pressure, rendering her nervous, indecisive, or overly concerned with non-essential details.

Accept the very real stress a bride may be under and hold her hand through this process. Educate her about what you need from her, from music selection to the kind of performance area that you require, Don't assume she is experienced with party planning. It's also good to do this even with a bride who will be having a smaller wedding, eloping, and getting marrided for a second time, or simply renewing her vows. This bride may be more flexible and relaxed, but she still needs to have the same level of communication with you as a nervous and excited bride with big wedding plans.

Wedding muiscians are an important member of a team of wedding vendors consisting of the celebrant, the event coordinator, the banquet manager, the photographer, the videographer, and any number of other service providers. We all work together to make the bride's day memorable. Wedding musicians are part of the bride's "supporting cast". We are not interested in upstaging or stealing the spotlight from her. She is the star on her wedding day.

Copyright © 2008 by Anne Roos, excerpt from "The Musician's Guide to Brides: How to Make Money Playing Weddings", published by Hal Leonard Books. All rights reserved. No part of this may be reproduced in any form, without written permission, except by a reviewer who wishes to quote brief passages in connection with a review.

Hundreds of additional tips, are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, amazon.com, Sylvia Woods Harp Center catalog, and of course, at my website at Celtic Harp Music by Anne Roos

Wednesday, September 2, 2009

When the Unthinkable Happens

It is the one thing that musicians and performers dread. We’re all human, and it can happen. I am referring to double-booking. (Yikes!). Maybe two contracts got stuck together in your files and you didn’t realize you had booked that second wedding on the same day. Or perhaps you transferred the time of the gig from the contract to your calendar incorrectly. Or maybe a fellow band member booked a gig and didn’t tell the other members. However it happened, it can be a real jam.

Beyond double- and triple-checking your availability when a client calls, if you get stuck with two jobs that are just too close together, here is what you can do:


Arrive at the second job earlier that day and drop off equipment (instruments, amps, etc.). Set up as much as possible. Then, go off to your first job with another set of equipment. When you are done at the first job, you will be able to cut down on set-up time when you arrive at the second job because you won’t have to load in. Doing this really helped me when I was in this pickle very recently, and neither of my clients were suspect of anything amiss. (Caution: Of course, make sure you can leave equipment at the first gig in a secure location.)


Certainly, if you can only do the two jobs by cloning yourself and your band members, then you’ve got to give up one of the jobs. Select the job that will be easier to refer to someone else. Find a replacement before you phone your client to give them the bad news. Give your potential replacement all the details about the gig, including your client’s music choices, so that when the client phones them, you will have done all the legwork for them. If you cannot find comparable substitute musicians for the gig, contact your favorite booking agent or wedding coordinator and explain the situation to them.


When you speak with your client, tell them that you have found another musician or band for them. Talk up the other band’s great attributes, give your client their number, and tell them, “Let me know what you would like to do after you speak with them.” Or, refer them to a reputable booking agent or wedding coordinator. One referral is enough—The point is to save your client from needing to contact a bunch of different referrals.


Next, put everything in writing: Your conversation with your client, their decision about whether to have money refunded or sent to the alternative act, and your sincerest apologies. Follow the rules that you established in your performance agreement regarding cancellations, and cite these guidelines verbatim in your letter. Mail this letter to your client (keeping a copy for your records), along with any money owed to them. Then, breathe a sigh of relief.


Even if your client decides they don’t want to book the other performers you recommended, they will appreciate the effort on your part and there is a better chance they will react in a rational way to your news. By the way, handle any gig that you have to cancel for any reason in this manner, even if you didn’t double-book.


Tips for Brides, Event Planners, And Anyone Hiring Performers


Musicians are human. We make mistakes. Life gets in the way and sometimes we need to cancel a performance for rational reasons: family events, surgery, pregnancy, and all kinds of other things, including accidentally double-booking. We’ll try our best to find you a replacement act when these things happen, but if we don’t, please ask us to help you. We may know great booking agents or wedding coordinators who can also help. And we’ll happily return your deposit or send it along to the replacement act you select. We are truly sorry when we need to cancel.


Tips for Musicians:


Understand how your client feels when you need to cancel. Be honest with them. Then, help them as much as possible, even if they get irate. I’d be upset, too, if I suddenly couldn’t have my favorite band play at my event. A little sincere compassion goes a long way.
Many more tips are available from my book “The Musician’s Guide to Brides” available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com , amazon.com, and of course, at my website at http://www.celticharpmusic.com/productcart/pc/viewPrd.asp?idproduct=9

I’m looking forward to reading your stories, comments, and feedback.
Anne :-)


Anne RoosCeltic Harp Music by Anne Roos
(And contact me at anne@celticharpmusic.com for personal consultation and mentoring—Make a living while gigging)
Painting is by Edvard Munch and is called "The Scream"

Sunday, May 10, 2009

Cathy is Late to the Altar


Cathy and her mother met me at a February bridal fair. Cathy decided right then and there that she wanted to have me perform for her wedding. Her mother paid my deposit, and I thought, “These folks are getting everything in line.”

But an interesting thing can happen as the wedding day approaches: Nervousness and overwhelm can lead to disorganization.

About a month before the wedding day, I spoke with Cathy about her music selections. In that conversation, she frantically mentioned to me that her minister would be going on vacation on her wedding day and suddenly didn’t have anyone to perform the ceremony for her. (Argh! Without a celebrant, there is no wedding!). So, I recommended she speak with Reverend David Beronio, as I knew that he traveled to Genoa, Nevada to officiate ceremonies.

She booked Reverend Dave after about a week of deciding. He confirmed this fact with me by phone, telling me, “Yes, I’ll be doing Cathy’s 3:30 pm ceremony.” Uh oh. My contract said the ceremony started a half hour later at 4 pm. I phoned Cathy to find out that she had indeed changed the ceremony time to fit into her photographer’s tight schedule. Cathy forgot to tell me. (Argh! I would have shown up with no time to set up before the ceremony began!).

Finally, things seemed to be on the right track. Cathy sent me her music list in time. These were her music choices (for more information on these songs, check out my repertoire list:

Pre-Ceremony Seating Music:
Celtic and Classical Selections
Mother’s Seating Music Plus Processional Music for 3 Bridesmaids and 2 Flower Girls:
“Canon in D”
Bride’s Entrance:
“Here Comes the Bride”
Music played softly behind Ceremony:
“All the Way” (popularized by Frank Sinatra)
Recessional:
“Angelical Hymn”
Post-Ceremony Music Played During Photo Session:
1. “Glory of Love”
2. “Moon River”
3. “Grow Old With Me”
4. “I Don’t Want to Miss a Thing”
5. “(Everything I Do) I Do It For You”

I arrived at the wedding site on schedule, at the beautiful outside lawn at the Genoa Lakes Golf Club in Genoa, Nevada . I checked in with Marie, the wedding coordinator at the Golf Club, after I had set up. She was inside Antoci’s Restaurant , busy setting up for the reception and told me that no one had arrived yet.

So, I waited and waited outside. Reverend Dave arrived and reviewed his cues with me. Still no one appeared outside, and it was 3:15, my scheduled time to start playing for the seating of the guests. So, I followed Rev. Dave inside to find out when guests would be seated and whether the ceremony was on time. I discovered that the bride was still absent, so the guests were instructed to wait inside so that they would not have to wait in the hot sun.

Soon it was 3:30, then 3:45, and still no guests outside. Finally, the bride arrived at 4 pm, a full 30 minutes late, causing the following potential problems:

1. The minister had another wedding to perform elsewhere at 5 pm.
2. The photographer had another group to photograph at 5 pm.
3. I was booked to perform until 4:15, otherwise, I’d need to ask for overtime pay (I also travel with a “roadie” or an assistant, who was on the clock as well. I’d need to pay him for his overtime, too).

Reverend Dave got things underway quickly. The ceremony ended at 4:25 pm, and Marie quietly warned the bridal party that I might be owed overtime pay. I approached the bride and groom to congratulate them. Cathy apologized profusely for her tardiness and her mother asked me how much extra money she owed. I explained that she didn’t owe me anything, but if she wanted me to play during the photo session, as I was originally planning to do, she would need to pay me for overtime. Cathy and her mother decided to forego that music due to the extra cost.

Unfortunately, the only music Cathy heard was her entrance music, the music during the ceremony, and the recessional tune.

Tips for Brides:

The number one way to insure that your wedding goes smoothly is to be on time—not just being on time for your arrival at your ceremony site, but also being on time with all your pre-wedding plans.

As you hire your wedding vendors, they will tell you when they will need specific information. Write down these due dates and tasks in a wedding calendar and refer to it on a regular basis as your wedding day approaches. Here are examples of information to include in your calendar:

1. Due dates and amounts of final payments for each of your wedding services.
2. Wedding license particulars
3. Final date to get your music list to your musicians (so they’ll have time to practice).
4. Date to have all RSVPs back from guests (so that you’ll have a final guest count)
5. Date to get your final guest count to the banquet manager (so that they will know how much food to prepare)

And there are more dates and tasks to include, depending upon what services you have hired for your wedding.

Keep a record of the email addresses and phone numbers for all your wedding vendors. This way, if you need to change your wedding date or time, or if your ceremony location has suddenly changed due to unexpected weather, you won’t leave anyone out. (I once performed at a wedding where the bride decided to have the ceremony time start a full hour earlier. She informed everyone of this fact except the minister! Needless to say, the ceremony did not start earlier, as she had planned).

On your wedding day, avoid being “fashionably late” to your ceremony. I am speaking about not planning to be on time. I’m not talking about true emergencies that are certainly unplanned, such as a flat tire on the way to the ceremony—These are excuses usually forgiven by guests and vendors.

A ceremony that begins late or runs much longer than you anticipated can have great repercussions for the rest of your wedding:

1. Your fiancé can have second thoughts about tying the knot and it’s not the best way to start your relationship with his family.
2. Guests may be unhappy that they were made to sit in the hot sun or freezing temperatures before the ceremony began.
3. Your wedding vendors may have other commitments after their contracted time to perform their services for you. Your celebrant, your musicians, your photographer, and your videographer may need to leave for another wedding and cannot work overtime for you.
4. If your wedding vendors can stay and do not have other commitments to be elsewhere, you will likely owe them overtime pay (and this can be quite expensive, when you multiply this by all the vendors involved).
5. If your ceremony ends late, this can also adversely affect your reception--Your food may be cold or overcooked, and you may owe your reception vendors overtime pay as well.

Being organized and on time with your wedding details, and being on time to your wedding, will keep your budget intact.

If you prefer to hand these details over to someone else, look into hiring your own wedding coordinator. In the long run, they can save you time and money, allowing you to relax on and before your big day. Check out the Association of Bridal Consultants.

Tips for Musicians:

Brides have a lot on their minds. Understandably, balancing their own dreams for their wedding day with the wishes of the their family members and future in-laws make some brides feel nervous and overwhelmed. And sometimes, the demands of a job or schoolwork make it difficult to keep up with wedding agendas.

There is one sure-fire way to make sure you have all the information you need prior to the wedding:
Phone the bride one week before her wedding day and review all your contracted details with her, including the date, time, location, song selections, details about set-up, parking permits, loading zones, and more. The most important bit of info to review is when final payment is due, if you are still owed a balance. And if you are contracted to perform for another wedding after the bride’s wedding, inform her that her wedding cannot run late because you cannot offer overtime.

I would estimate that for me, about 20% of the time, the bride neglects to tell me some important bit of information until this conversation. That important bit has included anything from a time or location change to having 130 guests arriving instead of 30 (suddenly necessitating amplification from me).

Yes, some plans change on the day of the wedding. If the wedding is outdoors and the weather is inclement, you’ll want to be in touch with someone in the wedding party to determine if the location has moved. Of course, checking in with the celebrant, the wedding coordinator, and the banquet manager upon arrival will keep you informed of any changes that might have been decided during the wedding rehearsal.

And if the bride arrives late, you may go into overtime (or sometimes, it’s the celebrant or a close family member who is late). If you are due overtime pay according to your contract, then ask for it. Asking for overtime pay is a bummer, because you are putting a damper on the couple’s happy day, but you have every right to ask for it. Your hired roadies and other ensemble members will be expecting the extra pay for the extra time, too. If you don’t mention your overtime rate in your performance contract, then it’s time to add it.

Many more tips are available from my book “The Musician’s Guide to Brides” available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, Amazon.com, and of course, at my website at www.celticharpmusic.com.

I’m looking forward to reading your stories, comments, and feedback.

Anne :-)

Monday, March 23, 2009

TV Loves a Good Sport


Last December, I was invited on the weekend Good Day Sacramento show, on KMAX-TV, CW Channel 31, to perform some holiday music on the Celtic harp...Or so I thought.

During email correspondence prior to my appearance, the producer said, "We hear you can play hard rock on the harp. It would be great if you could do that on our show. Is that okay?" Sure, fine with me. Then, I was asked if it was okay if they put me in an elevator to play "live elevator music", so to speak. Sure, that was fine also. Really, as long as I was safe and my harp was not harmed, these stunts were perfectly acceptable to me.

It was all good TV! I had a blast playing Christmas tunes in an elevator as the doors were opening and closing. And then, I was brought into the studio and played "Stairway to Heaven" to the delight of the show hosts, Cody Stark and Kelly Chapman. It was great fun, and it gave me a ton of publicity, on television and online.

I was invited back again on March 14th for another appearance. Before that date, the producer asked me to be ready to play more rock on the harp. That's all they wanted. And I had a feeling they would place me in another strange place....

Sure enough, my first appearance on the show was a shot of me sitting in the TV station lobby, playing the Celtic harp for the security guard and people who were signing in at the front desk. This is when my main interview took place. Cody said, "We received an email from a listener who said, 'It was nice you invited the harp lady back since you guys stuffed her in the elevator the last time she was here.'" Cody loved hearing hard rock music on the harp and brought up the subject of Metallica. Perfect segway, because I was prepared to play a bit of Metallica's "The Unforgiven", just for Cody. It made his day, but the TV crew wasn't completely satisfied until I was filmed playing in as many places as they could think of. I played in the studio, next to the weather desk, while Cody delivered the forecast (I played Clapton's "Wonderful Tonight"). Then I played in the Spanish translation booth (Sting's "Fields of Gold").

They weren't done with me yet-During one of the commercial breaks, the producer's assistant asked me whether I would play inside the shower of one of the bathrooms in the building. I laughed, and said, "As long as it is clean and dry and no one turns on the water while I'm playing."

Yes, I sat in a shower, playing the Celtic harp with a TV camera held just inches away from my hands and face. Since we were only a few days away from St. Patrick's Day, and the broadcast included a video clip of cabbage bowling (I'm not kidding!), the producer was fine with me playing a bit of Irish music. The sound of Irish jigs bounced off those walls with better acoustics than last December's elevator stint.

My finale: The show credits ran as I played "Free Bird" in the studio, to Cody and the entire crew's applause. "We love having you here. You're such a good sport!" And I loved it too. What fun to be challenged in a way that delights TV viewers! After the show, I said to Cody, "I hope you'll have me back. But maybe you're running out of places to have me play the harp." I added that it was too bad that they didn't have a weather helicopter, and Cody retorted with a sly grin, "Don't tempt me, Anne. You never know what I'll think of next."

As I was packing up to leave, Cody handed me an email he received during the broadcast from a viewer who thought it was cool that I could play Metallica on the harp. And would I play for her brother's wedding? I also received several other gig inquiries later that day. I posted links to the broadcast on my website, my blogs, and on social networking profiles. I twittered about them. And the comments keep coming in. So what if I played inside an elevator and inside a shower? Demeaning? Absolutely not. It made for good TV, I had fun, the TV crew had fun, and I can't beat the promotion.

Tips for Musicians:

There will come a time, sooner or later, that a TV or video camera will be focused on you, and not just a fan sitting in your audience at a gig. You could be the subject of an interview and performing to thousands of viewers. It's the best kind of promotion out there, if you do it right.

I have appeared on radio and television interviews too many times to count in my 25-odd years of performing, but I'm always learning something new about the experience. So, I'll give you just a few pointers that have worked across-the-board for me:

1. Most local TV news shows air live, which means if you make a mistake, it airs anyways. Therefore, do as much up-front preparation as possible. Communicate with the producers well in advance, honing in on everything from what they want you to play, to whether they'll want to give your Cds away on-air, to even a possible dress code.

2. Bring more music than is needed. The producers may change their minds about what they'll want you to play at the last minute. Be flexible.

3. Practice that music. Don't prepare music that is too challenging for you to play under stressful conditions. Don't set yourself up for failure.

4. Glue a smile on your face. Be gracious. Act as if that TV set is the producer's living room and you have been invited to play just for the hosts, the camera, and that guy standing behind the camera. If they ask you to sit somewhere unusual to play, you are entertaining special guests in their own home, kindly oblige. Don't act like a diva (the TV magnifies any behavior you convey-even a subtle expression that says, "You want me to do what???").

5. After the airing, watch the videos of your performance and learn from them. Practice makes perfect-You'll do better each time you get in front of a camera. You will also become more comfortable, too.

6. Always thank the crew and the producers and continue to keep in touch.

I'm no expert on all of this, but I'll point you to a great book containing much more information about handling yourself on TV, for musicians and anyone who becomes the subject of an interview. I like this book because it is very instructional and not full of a lot of hype: Full Frontal PR by Richard Laermer, Bloomberg Press, Princeton, N.J., 2004.

How do you get on TV in the first place? Do your homework--Joan Stewart's multitude of PR tips, ideas, and strategies will get you started.

Many more tips are available from my book "The Musician's Guide to Brides". This book is written primarily for wedding musicians, but it's also filled with advice about marketing, advertising, and promoting your business as a working musician. It's available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, Amazon.com, and of course, at my website at www.celticharpmusic.com.

I'm looking forward to reading your feedback about performing in front of a TV camera.

Cheers, Anne :-)

Anne Roos Celtic Harp Music by Anne Roos (And contact me at anne@celticharpmusic.com for personal consultation and mentoring-Make a living while gigging)

Tuesday, February 24, 2009

Different is Good

A few weeks ago, I received a call from Monica from the Tuxtown tuxedo rental shop. Excitedly, told me that she would be launching a full-service wedding boutique in a few weeks and wanted me to perform at the grand opening! The date was Valentine's Day, a day she hoped to attract many couples that are headed to the altar.

Monica's new store, the Wedding Emporium, is located in the Carson Mall in Carson City, Nevada. I was looking forward to performing inside her new one-stop shop for tuxedos, bridal gowns, and photography. But when I arrived, Monica said, "There's a stage set up in the middle of the shopping mall. I think it would be much better for you to perform there, where everyone will see you, instead of inside my shop."

It wasn't what I expected--A lone harpist on a big stage inside of a mall? That was okay for the jazz band, which was packing up when I approached the stage, but wouldn't I get lost up there? Would anyone see or hear the harp? Would anyone be paying attention?

As it turned out, the shopping mall was fairly quiet, even with complimentary chocolate-covered strawberries handed out to patrons who roamed about on this Valentine's Day. For a harpist, quiet is a good thing. The harp music reverberated throughout the mall, and people gathered to take seats in front of the stage as I played a mix of Celtic music and modern popular love songs (view my complete repertoire list to get an idea of what I played).

Shoppers approached the edge of the stage and asked for requests, and I sold CDs that they wanted autographed. Even Monica could hear me performing as the harp music wafted into her store. When I finished playing, she bought CDs to sell to her own customers and took a large stack of brochures to pass on to brides-to-be.

Originally, I had an odd picture in my head of being ignored on a big stage in the middle of a mall, for I am a solo musician, not a band. Happily, I was wrong.

Tips for Retail Store Owners:

These are hard economic times, and that means you may need to be a bit creative about getting shoppers into your store. Many shop owners attract customers by discounting prices on selected items by 50% or more. Instead, what if you invested in a musician to draw a crowd?

In the above story, Monica didn't slash prices at all, but even on a quiet shopping day, brides were parading into her store. Of course, she sent a press release to the local paper. She also handed out fliers to other colleagues in her wedding networking group, Weddings of the West. She cooperated with other stores in the mall, too, and they all got the word out.

You could host your own musical events. I have seen a Hawaiian luau band playing in Trader Joe's grocery stores, pianists performing in music stores, string quartets in hotel lobbies, and jazz trios playing inside mall food courts. Take a cue from the folks at Disneyland-they have live music at all their eateries and even outside of shops where people are milling about. Music serves to make patrons linger, and if they linger, they are more apt to buy.

Tips for Musicians:

Don't be afraid to take on a different gig than you're used to playing. If you have never played in a department store, in a shopping mall, in a music store, in a bridal shop, or even inside a grocery store, maybe it's time to give it a try.

Sure, you may need to offer a discount off of your regular performance fees to land these gigs, but if you have CDs to sell, you will make it up in sales. Plus, you just never know who may pick up your business card and give you a call later for a much more lucrative gig. At the very least, you'll get some free promotion.

Go where you are apt to meet future clients. If you primarily play at weddings, approach bridal salons, jewelry stores, cake shops, etc., and see about performing in these retail outlets to gain exposure to brides who may want to hire you. If you primarily teach music lessons, approach full-service music stores to demonstrate how wonderful their sale instruments can sound with proper practice (you might even win yourself a spot teaching in that store, too). If you have your CDs commercially available, you can also perform in bookstores that are willing to stock your CDs. Actually, performing anywhere that people can sit down and take a listen to you can attract new fans, customers, and clients.

Many more tips are available from my book "The Musician's Guide to Brides". This book is written primarily for wedding musicians, but it's also filled with advice about marketing, advertising, and promoting your business as a working musician. It's available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, Amazon.com, and of course, at my website at www.celticharpmusic.com.

I'm looking forward to reading your feedback about performing in retail stores.

Cheers, Anne :-)

Anne Roos
Celtic Harp Music by Anne Roos
(And contact me at celticharpmusic@yahoo.com for personal consultation and mentoring-Make a living while gigging)

Monday, February 2, 2009

A Musical School Performance is a Real Education


I visited Minden Elementary School in Minden, Nevada to give a presentation to 4th-6th grade students. But before attending, I supplied Ms. B, the teacher who invited me, with a complete lesson plan. It included what I was planning to teach: an introduction to the Celtic harp in Renaissance England and Ireland, along with a full discussion of the culture and music from that period.

I dressed in full Renaissance period costume (appropriate for a
middle-class musician from that time), and I brought plenty of sheet
music with me, just in case I ran out of what I planned to play.

When I arrived, three boys helped me bring my equipment into the
multi-purpose room where the assembly would be held. Ms. B
even assigned a young lady by the name of Kai, to make an
introduction to the students before I began my presentation.

There were some 200 students gathered. After explaining about
the culture and dress of the 1500s, I performed the following tunes,
with plenty of explanation in between:

1. Early Music-3 French Dances
2. Written by King Henry VIII-"Pastyme With Good Company"
3. Can they name this tune?--"Greensleeves"
4. O'Carolan's music:
"Shebeg & Shemore"
"Planxty George"
"Carolan's Draught"
5. Renaissance Dances:
"My Lady Carey's Dompe"
"Galliard"
"Epping Forest"--waltz
"Abbots Bromley Horn Dance" and
"The Green Man"-Double jigs
"Considine's Grove"-Hornpipe
"Princess Royal"--Hornpipe
6. Can they tell the difference between which is an air and which is a march?
"Carrickfergus" and "Brian Boru's March"

Encore:
"The Water Kelpie"

I instructed the children to hold their questions to the end of the
assembly, and there was a question/answer period the last ten or
fifteen minutes before my hour was up.

Next, I was lead into the library, where I did an additional
presentation for Ms. B's and Ms. Moyer's 6th grade classes. The
students had prepared questions for me to answer as part of their
"Music and Arts Lecture Series". They wanted to know what it was
like to be a working musician, and they asked questions like "Why
did you want to play the harp?", "Where are harps made?", "Where
do you perform?", and "Do you feel unique because you play the
harp?". I finished off the round of thoughtful questions with a few
more tunes.

Next, cookies, chips, and lemonade were served in the library and
they had "Meet and Greet". The kids thanked me and excused
themselves to get snacks. They mixed and mingled like adults at a
cocktail party! The students were all so well-behaved, and it was a
joy to perform for them.

View some great photos in the photo gallery on my website.

Tips for School Teachers and Principals:

Bringing in musical talent for performances and educational
presentations does not have to be a budget-breaker. By utilizing
the local talent in your community, you won't need to provide them
with accommodations or food. Furthermore, musicians are usually
booked up on evenings and weekends, so their schedules are more
open on weekdays and may pass along a discount to you.

Zero in on exactly what they will be teaching and how that
information or performance will fit into your present curriculum. It is
common to ask for a lesson plan and references. However, if you
require musicians to jump through too many hoops to be
considered (submitting lengthy applications, panel interviews, extensive
press kits, etc.), some musicians my simply decide against
applying in the first place.

Once you have invited a musician for an assembly, prepare the
students for the visit. A great idea is to have the students prepare
questions to ask the musician ahead of the visit, as in the above
example. And afterwards, the children can write essays about
what they learned from the visit. Of course, children who have
behavior issues should be warned or simply weeded out of the
classes who attend the assembly.

Take photos and movies of the presentation to share on school
websites and with parents. Make it a big event. Show that you
support the arts in your community. And keep in touch with the
musicians afterwards--They love to hear how their presentations
were received.

Tips for Musicians:

If you are great with kids and have something to teach and share
about your instrument and your music, consider offering school
presentations as a wonderful way to supplement your income and
do something special for your local community. In fact, there are
many musicians who travel to perform for schools far and wide-
performing for kids is their specialty.

The first step to performing in schools is to contact your local
school districts and find out what their requirements are. Some will
simply instruct you to contact individual school principals to see
about their interest, needs and budget. Larger school districts may
have an arts program in place. In these cases, there will be an
application/interview process before you are even considered.

Hone in on what you can offer to kids. Do a Google search on
"lesson plans" and use those outlines and examples to create
some lessons that tie in with your musical performance. Schools
will want to know what you'll be teaching, and sample lesson plans
provide the format for conveying this information to them.

Finally, include a discount for local schools. We need the arts in
our communities, and children need to see people up-close-and-
personal performing for them.

Many more tips are available from my book "The Musician's Guide
to Brides". This book is written primarily for wedding musicians,
but it's also filled with advice about marketing, advertising, and
promoting your business as a working musician. It's available
wherever Hal Leonard Books are sold: music and bookstores, and
through online retailers including sheetmusicplus.com,
Amazon.com, and of course, at my website at
www.celticharpmusic.com

I'm looking forward to reading your feedback about performing at
school events.

Cheers, Anne :-)

Anne Roos Celtic Harp Music by Anne Roos

Saturday, January 3, 2009

Going With the Flow

Alex started planning her wedding almost a year in advance. She
met me at the Dream Wedding Show a popular Sacramento area
bridal fair, and decided right then and there to book my services.

She planned to have me perform for the wedding ceremony and
cocktail service at the reception. When Alex booked me, she
informed me that it was all at the Lions Gate Hotel.

When I spoke with Alex a week before her wedding to confirm her
wedding details, she told me that the Chapel was not next to the
reception ballroom, and I would need to load my equipment and
drive to the reception after the ceremony. She said, "I'll email you a
map."

Well, the map never came to me, but I figured it was a hotel, and all
I needed to do was to go to the registration desk and ask where the
chapel was located. Even the website for the hotel showed the
chapel and the hotel on the same grounds.

I was wrong. I had no idea where the chapel was, and I phoned the
bridal party while I was en route to the ceremony. The bride's cell
phone was handed off to her uncle, who met me at the entrance to
the Lions Gate complex, and I followed him in his big pickup truck to
the chapel.

I was still there in plenty of time, and with my roadie Ben's help, I
got settled quickly and was ready to play. Pastor Tom gave me all
my cues upon my arrival, and the DJ, Terry Stewart , even volunteered
to patch my harp microphone into his speaker system.

Alex loves the sound of the Celtic Harp and wanted to weave a
mixture of holiday music, Renaissance music, and Irish and
Scottish favorites into her ceremony. Here's what I played (for more
information on these songs, check out my repertoire list.

Pre-Ceremony Seating Music:
1. "What Child Is This"
2. "God Rest Ye Merry Gentlemen"
3. "Rorate" (Scottish Christmas Carol)
4. "Pastorale" from Corelli's "Christmas Concerto"
5. "O Come, O Come Emmanuel""
6. "Pie Jesu"
7. "All Through the Night" (traditional Welsh)
8. "O Holy Night"
9. "Heart's Cry" from "Riverdance"
10. "Lo, How a Rose E'er Blooming"
11. "The Holly and the Ivy"

Seating of bride and groom's parents:
"Kelvin Grove" (traditional Scottish)
Wedding Party of 4 Bridesmaids and 1 Flower girl:
"Simple Gifts"
Bride's Entrance:
Pachelbel's "Canon in D"

There was no music played during the ceremony, and the bride's
cousin played Beethoven's "Ode to Joy" on the chapel organ for the
recessional.

As soon as the wedding party had walked back up the aisle and
was outside the chapel for photos, Ben helped me pack up and I
was off to the reception. Fortunately, someone was kind enough to
post signs so that we could find the ballroom, or I'd probably have
to pick up the phone and call Alex's Uncle again!

Terry had recorded music playing in the ballroom as guests began
to arrive, allowing me time to set up. When I was tuned up, he
turned down his music, and I started to play a variety of rousing
Celtic tunes, as Alex had instructed.

After Alex and her new husband, Rob, entered the room under a
sword arch, Terry announced that guests at certain tables could
proceed to the buffet line. This wasn't his only announcement. I
would play for five or ten minutes, then Terry would give me the
signal to stop, and he'd make another table announcement, then I'd
resume playing. There were more than 150 guests in attendance,
so he made these announcements a number of times. It was a
delicate balance of respecting Terry's cues and his respecting that I
was on the clock to continue performing.

This arrangement was fine with me. Terry was easy to work with,
and we were both there to please the bride and groom. This was
exactly how Alex wanted things to flow, so who was I to have an
ego about it all?

When my time was up, I thanked and congratulated Alex and Rob
and said my good-byes to Terry. Alex's uncle stopped me as I was
leaving. He beamed, "I will have a wonderful story to share for
years about escorting the harpist to Alex's wedding!"

Tips for Brides:

With all the planning in the world, little things can be left forgotten
just days before your wedding day. In the above example, it was
the map for the harpist. I ran under the assumption that the map wasn't
so necessary and I would find the location, but not even a GPS
would have helped me, as the chapel didn't have a separate
address.

How do you remember all these wedding details? Write them down
and follow through with everything you plan to provide for your
wedding vendors. Delegate when it becomes too burdensome.
Give other people tasks, like making maps to the ceremony and
reception sites. Or simply hire a wedding coordinator to help you
out--It's money well spent if you and your wedding party want to be
completely free of overseeing all the nitty gritty wedding details.

Tips for Musicians:

Make that call to your clients one week before the gig. Go through
all the wedding details-location, arrival time, and balance due,
everything on your performance agreement. You'll be amazed, but
every once in a while, a necessary piece of information will come
up in that conversation that you never heard before. For instance,
the time of the ceremony may have changed and the bride
completely forgot to inform you.

Keep in mind that things can still go awry, even if you have had this
pre-date conversation. Something can even change at the wedding
rehearsal. This is the reason why you also need to check in with
the officiant and wedding coordinator as soon as you arrive.

Just go with the flow if things unfold differently than what you
expected. Being escorted by a man in a big pickup truck to a wedding
site is certainly not what I expected. Nor did I think that the DJ at
the reception would periodically interrupt me. I didn't panic. Really,
it was all fun.

Many more tips are available from my book "The Musician's Guide
to Brides" available wherever Hal Leonard Books are sold: music and
bookstores, and through online retailers including sheetmusicplus.com,
Amazon.com, and of course, at my website at www.celticharpmusic.com

I'm looking forward to reading your stories, comments, and
feedback. Have a very prosperous, Happy New Year!

Sending Warm Wishes,
Anne :-)

Anne Roos
Celtic Harp Music by Anne Roos